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Expertise

$3.33/min

Research & Experimental Design, Measurement Development, & Statistical Analyses

New Arrival

Created 6 years ago in Other / Other

An enthusiastic purveyor of research, testing & modeling across business, marketing, psychology, & academic research contexts; a dynamic business-minded scientific multi-tool. Specialties include private sector & academic research design, experimental design, metrics development, deployment-testing, & statistical analyses.

Applications & Benefits include:
Business Modeling – Determining optimal operations & business strategies, sampling/production protocols, & overall business plan modeling success at micro- and macro-perspectives.

Marketing & Research – Optimal targeting, consumer behavior discernment, paid & unpaid marketing planning, & product development.

Academic Research – Developing the most appropriate and robust research & experimental designs, measurements, & analyses in pursuance of hypothesis testing or descriptive research across academic disciplines at undergraduate, graduate, & doctoral levels.

Training includes an Interdisciplinary Ph.D. which encompasses Business, Marketing, Psychology/Consumer Behavior, Research Methods, Cognition & Online Behavior as well as an MBA in Marketing Strategy & Organizational Behavior and a BSBA in Management. Professional experiences range from creating and publishing one of the most complex Web behavioral studies in the known literature to a lifetime of formal and informal business and marketing consulting to saving millions in the private sector via applied research & protocol development. This applied professional experience is balanced and compliment via 14+ years of teaching theory and applications across business undergraduate and graduate topics.

Steven M. Sowma, Ph.D.

CIncinnati, Ohio
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Dr. Sowma is a published author and current decade-plus Professor of Business, Marketing, & Research Methods. He has consulted in wide range of business and academic contexts, from developing business, marketing and operational plans to developing research protocols and analyses in psychometric, business, academic & quality control/engineering contexts. His two decades of effort have led to benefits ranging from helping countless start-ups and small business to developing one of the most complex online behavioral research studies in the literature to saving corporate clients millions via tailored and efficient applied research methods/protocols in concert with meaningful statistical analyses. He has served as a DM, COO, and Business/Marketing Consultant in a wide range of industries. This family man is best summed up by his wife as one of those poor romantic souls that's prepared for a Star Fleet that does not exist, as of yet. He's been refereed to as "Doc Brown" on more than one occasion and during his greater bouts of creativity, comedy and inventing. In his free time, he volunteers for both the Girl and Boy Scouts of America.

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