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Expertise

$8.33/min

Product Strategy, Design and Management

(21)

Created 17 days ago in Product & Design / Product Management

With deep expertise as a Chief Product Officer, I help businesses define, design, and scale products that achieve strong market fit and sustainable growth. From MVP development to full-scale platform execution, I guide product teams in shaping user-centric experiences, streamlining roadmaps, and aligning business goals with customer needs. I specialise in product vision, feature prioritisation, UX design, and go-to-market strategies, ensuring every product decision drives value, engagement, and long-term success.

Steve Fanale

Sydney NSW Australia
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With 25+ years of entrepreneurship, I’ve built, scaled, and exited multiple ventures across tech, logistics, retail, and marketplaces. I founded MassMedia Studios in 2001, growing it globally before selling it alongside Traction, a pioneering marketing automation platform. I later co-founded 2and2, which evolved into Cogniss, a no-code digital health platform. In 2014, I launched Drive Yello, streamlining last-mile logistics for major retailers. In 2023, I founded 4You Innovation Group, acquiring Hey You to enhance retail convenience tech. I’ve since stepped away from Hey You, 4You, and Drive Yello to focus on new ventures. Now, I run Fanale Exec, a fractional executive consultancy, and have launched The Golfer Network, a platform uniting the fragmented golf industry. I’m also collaborating on a new venture, Smiile. Passionate about scaling businesses, solving complex problems, and driving innovation, I continue to build and advise high-growth companies.

4.8

Reviews (57)

Excellent advice. Steve provided great examples when describing his answers to our questions. Definitely worth the call.

Source: Clarity Chris Hayes Aug 31, 2016

Steve was extremely helpful at guiding me in the right direction. His advice and input has steered me down a path I hadn't really considered before talking to him. I am sure I will be contacting him in the future for further assistance. If you have an idea you need expert input on, Steve is well worth the money.

Source: Clarity Maggie DePiero Jun 14, 2016

My conversation with Steve was very helpful in how to approach either selling or retaining the app which I have a pat pending for. As it stands, it is not sellable. This was ok to hear. I wasn't sure if this was possible. I am keeping the app. Thanks, Steve!!

Source: Clarity John Swet Jun 13, 2016

Steve was extremely helpful and gave me a lot of things to think about in regards to my idea. I now have a list of things I need to think about or uncover in order to move forward, which is really helpful.

Source: Clarity Dan Bentley Apr 12, 2016

Again, some good useful and practical advice from Steve, Many thanks!

Source: Clarity David Lyons Aug 11, 2015

Steve certainly knows his stuff and was able to quickly tune in to our business and its unique situation. Very easy to talk with. We got from the chat some excellent nuggets of gold that are already benefitting the business. Thank you

Source: Clarity David Lyons May 23, 2015

Great conversation. Very knowledgeable and straight to the point.. Thanks Steve..

Source: Clarity Dean Sheppard Nov 7, 2014

This review will be displayed on Steve's profile

Source: Clarity Jennifer Lanzetti Sep 11, 2014

Steve was great to chat to! He was an active listener and provided great feedback and a number of solutions for our queries. Highly recommended.

Source: Clarity Sarah Falzon Sep 10, 2014

Steve gave me so much knowledge in 30 minutes! He made me think outside of the box. Now, I have a new mindset about which approach to take involving one of my designs! Steve is a very resourceful guy. Thanks Steve for your time!

Cheers,
Knox

Source: Clarity Phillip Knox Aug 12, 2014