Steve Caldwell is a leader in the emerging field of human data analytics, empowering brands, retailers and organizations with actionable insights that significantly improve marketing and engagement programs. As Co-Founder and CEO of Strap, Steve leads a dedicated startup team in building out human data analytics products that add 'you are what you do' to the existing mix of customer data sources today.
Steve regularly lends his expertise on human data to trade publications in the marketing and analytics space, and has been published in Advertising Age, Fast Company, Wired, TechCrunch, Mobile Marketer, MediaPost and iMediaConnection. Steve has spoken at numerous conferences and panels on the topics of human data, wearables and the IoT including SXSW, CES, Loyalty Expo, Appnation's IoT Influencer Summit and Launch Festival. Steve has been building web, mobile and big data streaming applications in some way, shape or form for over 15 years, with a recent emphasis on wearables, big data, and sensor applications. Steve is a successful entrepreneur and sold his first company, crosstek, in 2014.