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LEVEL UP Your Indie Game Dev Business!
Created 9 years ago in Business / Getting Started

Going indie is tough, you need to wear both business and creative hats when starting your own studio and sometimes the whole "have a job while you do this" path doesn't work out. I was in the same boat as you, and want to help.
I broke Playcrafting's 2014 sales records with my Basics of Business For Indie Developers course, which is a comprehensive workshop in business formation and development tailored just for indie developers. Hundreds of my attendees have successfully formed studios, made the games they want to make, and found work-life balance because of my class and individualized consultations. You CAN make your passion pay and not give up your vision!
I will help you decide on an entity, set your goals and priorities, find income streams and funding sources that suit your lifestyle and needs, establish pricing/monetization, and put together a road map that will get you from where you are now to where you'd like to be as a game developer. This isn't just a business strategy-- it's a strategy for how you'll fit game development into your life.
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Rachel Presser
Los Angeles, CA
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Rachel is an indie game developer, writer, tax law expert, business and B2B/B2C marketing adviser and content strategist, and freelancing coach. In short, she's a professional hustler who loves to help other people develop fulfilling careers and attain both financial freedom and self-worth. As an IRS-licensed Enrolled Agent with a decade of practice experience, she wrote the first and only tax law book dedicated to indie developers and has frequently been called upon in the industry for her perspective on game dev tax matters. She teaches the best-selling Basics of Business For Indie Developers and Taxes For Indie Developers classes at Playcrafting NYC, and has spoken at Indiecade East, East Coast Game Developers' Conference, IGDA events, and guest-lectured at MBA programs on the business of games and career development for the self-employed. As CFO and Executive Producer of Himalaya Studios, Rachel oversaw their six-figure Kickstarter campaign and has advised game developers, publishers, and clients in other industries on how to form a successful campaign. Rachel resigned from the company in 2017 to focus on Sonic Toad Media & Consulting's coaching and writing services arms which currently lay the foundation for Sonic Toad Publishing. Frequently featured on the front page of Gamasutra, Rachel writes about business and lifestyle issues for game developers on the noted industry rag and is also an accomplished ghost-blogger. She effectively developed active and passive income streams that have enabled her to pursue game development without a full-time or part-time job and has made it a mission of Sonic Toad Consulting to help other indie developers and creative people do the same. Rachel's strategies have helped freelance writers get paid more and indie developers transition from traditional jobs to full-time hustling and thriving in the process. Her clients will vouch for her knowledge of grassroots and email marketing that have helped their lists grow and become more effective at selling their games and services. Gamasutra Page: https://www.gamasutra.com/blogs/RachelPresser/924879/ Other Clips: rachelpresser.contently.com The Definitive Guide to Taxes for Indie Game Developers: https://www.amazon.com/gp/product/B0197G82MK/ref=as_li_ss_tl?ie=UTF8&linkCode=ll1&tag=sontoamedcon-20&linkId=13df7ff020d7aad50da2d79964a02617