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Clarity

Slaven Radic

Vancouver, British Columbia

Co-founder of Tapstream.com, helping mobile app makers acquire and retain users.

Experienced with many forms of user acquisition on mobile, from SEO and social to paid on mobile ad networks.

$8.33/min

Slaven donates to UNICEF ($92.49)

5 Calls

3 Reviews

22 minutes
Avg. call

User Acquisition Android iOS Online Advertising Mobile Marketing Mobile applications Windows Phone

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Mobile Marketing

CEO and Co-Founder of Tapstream - mobile marketing platform. Deep understanding of the mobile ecosystem and best options for effective marketing (paid and ASO) and app monetization on iOS and Android.

Answers 17
Reviews 3

Answers

Slaven Radic answered

What are the best strategies and resources for doing effective app store optimisation?

There's a lot of info on ASO out there, so I suggest hitting up a few blogs that write about it. Here's an overview we published just a couple of weeks ago:

http://blog.tapstream.com/post/65438643892/how-to-fix-your-underperforming-app-store-optimization

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Mobile Marketing

App Store

iOS

Slaven Radic answered

What is the best and most cost efficient way to get exposure and downloads for my iphone app?

Are you able to say who your audience is? Marketing a game vs a travel app vs a productivity app will require very different plans.

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Mobile applications

Mobile Marketing

iPhone apps

Slaven Radic answered

Which one to choose? App business or a SaaS business idea?

Certain concepts work a lot better as apps and don't make a lot of sense as web services. I would strongly encourage you to read how Trevor succeeded with his Spanish Bible app - as niche as you get:
http://www.trevormckendrick.com/my-first-year-in-the-app-store/

And don't be afraid to charge money for your apps (either upfront or as an in-app purchase). Advertising doesn't work for every vertical.

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Mobile applications

Startups

Business Models

Slaven Radic answered

What are the best strategies for getting funding for a mobile app that hasn't launched yet?

How close is the app to completion?

If it's almost done you should really do a soft-launch and prove some of your assumptions out (see http://blog.tapstream.com/post/71538606229/the-art-of-soft-launching ).

Otherwise, it takes a strong track record in building successful apps to impress investors, or some very unique domain expertise. The mobile app space is extremely competitive.

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Start-ups

Funding

Mobile applications

Slaven Radic answered

How to deliver an App on a subscription model?

Just so you know, Apple rarely approves apps for subscription billing so you will likely have to build your own billing backend.

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Mobile applications

Web Applications

SaaS

Slaven Radic answered

When bidding on CPM traffic through a self-serve RTB DSP, what are the most efficient strategies for initially choosing sites/apps, and setting a CPM?

It really depends on if you're optimizing for cost or speed.

If you have time constraint and need to move fast you basically pay for it with bigger upfront budgets. You will definitely "waste" more of your marketing budget going this route but you will also get you to your goal much quicker (basically, you're buying the data you need to scale).

If you don't have a large marketing budget, then you really don't have an option but to start small and expand.

In both of these scenarios it is critical to instrument your app properly so you are getting good data on conversion rates, engagement and LTV. If you're not sure that you are collecting this data properly I'd do a smaller test campaign before going all-in on a big marketing push.

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Online Advertising

Display Advertising

Slaven Radic answered

What qualifications should you look for in a mobile app dev shop or agency?

Make sure to look at their previous work, and that what you're building is well within their comfort zone. If you want to build an app or a game that breaks new grounds on UX or visuals you really do need the top talent to get you there.

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App Development

Mobile applications

Mobile Technology

Slaven Radic answered

Marketers, paid / social, email traffic experts: Do you have any problems with the accuracy of your campaign data in analytics?

It can be pretty common. It's different for different networks, some will over-report and some under-report. Google for example generally under-reports conversions, so we adjust for that on our end. Social buys generally over-report due to bots etc. It's definitely annoying but once you get your baseline metrics down you can better estimate your true costs and revenue.

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Social Media Marketing

Online Marketing

Digital Marketing

Slaven Radic answered

What tactics did the Secret App use to grow it's install base so quickly?

To put it simply: their VCs.

Take a look at who funded them:

Seed (12/2013) $1.43M
Google Ventures
Initialized Capital
SV Angel
Brett Slatkin
Harry Cheung
Fuel Capital
Index Ventures
Kleiner Perkins Caufield & Byers
S-Cubed Capital

Series A (3/2014) $8.6M
Kleiner Perkins Caufield & Byers
Garry Tan
Alexis Ohanian
MG Siegler
Bing Gordon
Megan Quinn
Chris Howard
Brad Silverberg
Vivi Nevo
SV Angel
Ashton Kutcher
David Sacks
Bill Lee
Pete Cashmore
Joe Montana
Rob Wiesenthal
Google Ventures

(from http://www.crunchbase.com/company/secret )

Many from this list are using the app, talking about the app (very often), and creating the air of inevitability. Their social networks are extremely influential. There were apps similar to Secret before, but none with such A List supporters behind it.

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Mobile applications

Mobile Marketing

Product launch

Slaven Radic answered

How do I assess the chances of success of my yet to be launched Mobile App?

Success should be defined relative to your category. If you're marketing a game your criteria will be different than if you're launching a 99-cent weather app. For example, take a look at download numbers required to enter top 25 in a few different categories:
http://thechocolatelabapps.com/downloads-app-store/

Your strategy to get there will have to also depend on your vertical, but generally it involves a mix of paid user acquisition (via mobile ad networks), organic acquisition through social, viral and web, and finally look at potential for dominating App Store search (ASO).

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Mobile Apps

Mobile Marketing

Mobile Strategy

Slaven Radic answered

Whats are some ways to beta test an iOS app?

We really benefited from allowing ourselves ample time to test the app. Firstly, it helps you perfect the app but we found more importantly, it actually helped with the marketing.

We used TestFlight but HockeyApp is also great. (neither solution is a joy to use, mainly due to limitations Apple places on distribution of test builds). Getting 10-50 users to test is usually sufficient unless you're testing a multi-player game that requires more players to test the in-game dynamics. In those cases, it's often better to go straight to a soft-launch in a smaller English-speaking country (see http://blog.tapstream.com/post/71538606229/the-art-of-soft-launching )

I mentioned how your beta test can actually help your marketing efforts: use the beta to create buzz and aura of exclusivity around your app. Get people with large social followings to test it, enjoy it and talk about it before it's released. Have a LaunchRock or similar lander to capitalize on that buzz and to collect emails for a waiting list to use for launch. This can give you a serious ranking boost on the launch day!

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Testing

Mobile applications

iPhone Application Development

Reviews

Really great. Lots of things covered!

Dan Dobos Source: Clarity

Great advice, direct and to the point. Lays out potential options and then helps clear up grey areas.

Bryan Cromlish Source: Clarity

Slaven is amazing. I had some questions regarding mobile marketing and tracking and he was a wealth of knowledge.

Dan Martell Source: Clarity

Member since December 2011

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