Simon Judge Owner at Surerange Analysis Ltd

Mobile strategy consultant. In mobile since 1996. Advice in areas such as mobile business models, sources of market research, partnering including via my extensive network, end user reach, roadmaps, monetisation methods, anticipated costs, funding, mobile mechanisms (SMS, web, apps, QR codes, NFC), OS platforms, tablets vs smartphones, HTML vs native apps, device fragmentation, user experience, UI design idioms, testing, reducing piracy, app security and not leaking sensitive data, designing for support, marketing, designing in social, designing in analytics, cloud services, server side and scaling, software good practice, recruitment including assessing candidates as well as finding and recommending trusted developers.