Targeted Brand Repositioning

As the Events Chair of Spark, an organization for design business owners in NYC, I have worked with fellow board member Sheri L Koetting for over three years. To say that Sheri is an asset to the organization, is a grave understatement. Her fresh ideas and attention to detail help keep our organization on track.

Over the years, Sheri has moderated numerous events for Spark. Whether it's a panel of experts or one guest speaker, Sheri always maintains control of the event with poise and eloquence. She paces the event thoughtfully so that all speakers have their say, while artfully keeping everyone on topic. She is always able to extract from the speakers valuable information that's relevant to our members—contributing to the success of the organization overall. We are lucky to have her!

As a board member of Spark Design Professionals I have had the pleasure of working with Sheri on producing design business related events for years together. Sheri has been especially critical to the success of the Spark organization as her role as an experienced moderator and guest speaker for the organization on a variety of design business topics. Sheri knows how to facilitate discussions, drive the conversation to different areas, and provide additional value with her own studio's experiences. I would highly recommend Sheri for any speaking engagement on design or design business matters.

Working with Sheri is a joyous process as she brings enthusiasm and a unique perspective to projects. She partners seamlessly with team members, encouraging others while adding a critical eye to the design.

Sheri and Marc from MSLK did a great job helping us to rediscover and rationalize the FIGMENT brand for 2009. We had a brand that was evolving organically year-to-year, and Sheri and Marc really helped us to see that, with where we are in our development, we really needed to apply more of a system to the way we were thinking about our brand. They listened to our thoughts about who we are and where we are going, and came up with a great concept (the thought bubble) that guided all of our branding for 2009, and can serve as a framework for the FIGMENT brand in future years. Plus, they created a wonderful work of art for the FIGMENT 2009 event, the Watershed!

Sheri & MSLK designed our logo many years ago which helped create our brand identity. Our business has grown considerably and we're still using the logo today (8 years later)! MSLK helped grow our business.

"Working with MSLK was an eye opening experience. I now know there is more to marketing and design than simply broadcasting any old statement. The MSLK team transformed our messaging into clear, concise, attractive and eye-catching promotions that have garnered the kind of response I never knew was possible. Sales are up and I cant wait to return for more services!"

With Sheri at the helm.. MSLK is one of those exceptional design studios..that really get it. They leave no stone unturned.

Whether it comes to knowing their clients needs, executing an award-winning design solution.. or even architecting an innovative user-interaction..they're the A-Team. I always look forward to collaborating with her on the next project.

Sheri brings to her work that rare combination of creativity with effective execution of innovative ideas. She and her team are a pleasure to work with and brings a value that exceeded all our expectations. Our relationship was a true collaboration where we continued to inspire each other to greater levels of accomplishment.

MSLK and I have worked together on many projects and I've always been impressed by their creativity and dedication to client. MSLK has the rare ability to offer both visual and strategic design in the web and print arenas. Their design solutions are elegant, thoughtful and always unique.

I've always enjoyed working with them and would recommend them to anyone looking for a world class design studio.