Email Marketing

Created 9 years ago in Sales & Marketing / Email Marketing

I was one of the early pioneers of email marketing and partner in EmailTrack.com, one of the first early stage email marketing delivery and analytic companies. We served customers such as Bank of America and Merrill Lynch. After departing from the company I've been heavily engaged in developing email programs for companies I've worked for (HP, StickerYou) as well as consulting startups on effective email marketing strategies. Some core ideas I tend to focus on is list structure and data elements, segmentation, retention, analytics and personalization.