Matthew M. Rossetti is a Texas and Illinois-licensed attorney and the founder of Sentient Law, Ltd., a business law firm based in Austin, Texas that serves entrepreneurs, startups, and growth-stage companies nationwide. Matt is one of the original Slicing Pie attorneys, having worked with Slicing Pie founder Mike Moyer since 2013, and he remains one of the most experienced dynamic-equity lawyers in the country. He drafts Slicing Pie-compliant operating agreements, dynamic-equity agreements, and dynamic revenue-share agreements that let founders build companies without giving up fixed equity before they can afford to.
He also has extensive experience building compliance and legal-operations functions from the ground up. He has extensive experience in regulatory compliance, data privacy (including HIPAA and SOC 1/SOC 2 readiness), contract lifecycle management, and corporate governance. He brings this experience to Sentient Law's core client base of founders and small businesses.
What Matt does for clients:
Drafts Slicing Pie dynamic-equity and dynamic revenue-share agreements for bootstrapped startups
Handles entity formation, operating agreements, and cap table structuring
Drafts, negotiates, and finalizes commercial contracts, vendor agreements, and employment agreements
Advises on regulatory compliance, including HIPAA, data privacy, and SOC 1/SOC 2 audit readiness
Guides companies through fundraising, strategic partnerships, and exit transactions
Supports Department of War (DoW) and SBIR/STTR contract work for government-adjacent clients
Credentials at a glance:
J.D., Chicago-Kent College of Law (2011), full merit scholarship recipient
B.A. Political Science, magna cum laude, DePaul University
Licensed: Illinois Supreme Court, Texas Supreme Court, U.S. District Court for the Northern District of Illinois
Adjunct Professor of Emerging Technologies Law, IIT Chicago-Kent College of Law (2019–2024)
Super Lawyers Texas and Illinois "Rising Star," 2016–present
General Counsel, Council on Vertical Urbanism (formerly CTBUH)
Matt has advised hundreds of entrepreneurs and attorneys worldwide on Slicing Pie principles and dynamic-equity implementation since 2013. He is an entrepreneur himself, having co-founded and led multiple startups, which brings that founder's perspective to every client engagement. He uniquely pairs practical business judgment with rigorous legal counsel. He is also an LP at a venture capital fund.
