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Freemium - Implementing or Optimizing the Model

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Created 12 years ago in Business / Getting Started

Sean Ellis has implemented or executed the freemium business model at startups that are today collectively worth over $15 billion (LogMeIn, Dropbox, Lookout, Eventbrite, Wordpress, Webs...). The link provided below is an article he wrote for the Wall Street Journal that gives a good overview of his approach to freemium.

He can help you think through whether you should implement a freemium model. He removed the freemium model from his current business (Qualaroo) where he is founder and CEO, so he understands that freemium is not ideal for every situation. If you already have a freemium model, he can help give you guidance around how you can more effectively execute it or help you weigh a decision to discontinue it.

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