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Clarity

Scott Mann

Orlando, FL

Founder and Emmy-winning Creative Director of Highforge, a creative collective of 60+ strategic partners and freelancers. He's an international speaker, business coach, Google Ad pro, online business builder and digital marketer. He has a particular knack for growing service-based companies. He's launched thousands of websites and serves on multiple non-profit boards.

For Small and Medium Service-Based Businesses Scott Helps with:
1> Chief Marketing Officer Consulting
2> Marketing Strategy
3> Google Ad Strategy
4> SEO Strategy
5> AI-Assisted Marketing Strategy
6> Getting More Leads for Your Business
7> Market Testing Strategies
8> Doing More with Less

For Other Marketing Agency Owners Scott Helps with:

1> Marketing Agency Owner/Founder Mentorship
2> Increasing Revenue and MRR
3> Overcoming Fears and Burnout
4> Growth and Operations Strategies
6> Difficult Client Management Strategies
7> How to Raise Prices with Old Clients
8> Helping People Pleasers to Start Winning
9> Closing More Deals at Higher Prices
10> Entrepreneurial Mental Health
11> Business/Lifestyle Coaching
12> Digital Nomadism

$2.50/min

Scott donates to http://bethematch.org ($148.85)

4 Calls

4 Reviews

about 1 hour
Avg. call

PPC Marketing WordPress Marketing Strategy Public Speaking Google AdWords Virtual Teams Business Coaching Digital Agency Working Remotely Website Conversion

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Marketing Agency Coaching

I've been building businesses online professionally for over 20 years, 10 of which have been using the WordPress and Shopify platforms. I've launched two successful startups and have invested in numerous others. I freelanced as a digital marketer for 10 years and then grew the marketing agency I founded into a 12 person team with 1m+ in annual revenue. In 2017 I began to shift away from the traditional agency model and now run a successful distributed strategic partner model with a fraction of the overhead, larger margins, better client results and no commute.

I can help other small agency owners and freelancers deal with any business problem imaginable. Common problems I help solve or consult on include:

Increasing Sales
Hiring/Firing
Client Problems
Contract Issues
Client or Employee Conflicts
Increasing Prices
Creating Partnerships
Mental Health
Burnout Management
Operations
Marketing
Market Positioning
Networking
Reality Checks

Online Advertising

I'm an Emmy-winning creative director that's been building and growing businesses online since 1998. I've been a Google Ad Partner since 2002. I manage a team of world-class professionals that work with small startups as well as enterprise brands. I've helped thousands of businesses generate hundreds of millions of dollars in new revenue. I specialize in helping B2B Services, Professional Services, and Home Services businesses.

Common marketing situations I help consult on are:

1> Google Ad Strategy and Account Audits
2> Social Media Ad Strategy
3> SEO
4> Inbound and Content Marketing
5> Conversion Rate Optimization
6> Website Audits (tech, messaging, design)
7> Partner Selection (helping you choose the right outsourcing partners)
8> Business Reality Checks

Growing an Agency or Freelancer Business

I freelanced building and marketing websites for 8 years. I turned that into an agency with 10 salaried team members. Along the way I helped grow hundreds of small business in dozens of industries and helped some enterprises solve difficult digital problems.

Answers 2
Reviews 4

Answers

Scott Mann answered

Is it worth it to design a wordpress for a small to medium sized company or should I get something out of the box such as Avada/Be theme?

Agreed with Nicky.

A few other considerations worth mentioning. Using a theme will require more effort to customize layouts/looks to your exact specifications, so you have to ask yourself if ease-of-deployment and a perfected look (that isn't tested yet) worth the risk of more difficulty in layout customization. And if you plan on doing design/layout AB tests or make regular changes to look/feel, how easy will it be to do those things?

You might be able to get the best of both worlds using a powerful and/or clean theme and layer on something like Beaver Builder to be able to iterate much faster and streamline your design workflow tremendously.

That being said, if the website will be a set-it-and-forget-it project I'd likely recommend custom from the ground up. Otherwise, for small business, consider working on a minimum viable deployment with a theme you can dig into deeply and layout builders that you can quickly iterate on.

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Wordpress Design

User Interface Design

User Experience Design

Scott Mann answered

What steps do I need to take to build my own CMS platform from scratch?

Why reinvent the wheel? It already exists in thousands of forms, many of which are open source.

WordPress, for example, was a fork of another abandoned open source platform and it now powers over 26% of the web.

But if you must undertake this odd adventure, make sure it's different with a purpose and solves problems others aren't.

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CMS

WordPress

Drupal

Reviews

I recently had the pleasure of speaking with Scott on a business call, and I have to say he was absolutely fantastic. He demonstrated a deep knowledge and understanding of the industry, and his insights were invaluable in helping me make some important decisions.

Cristina B Source: Clarity

It's always great to have a call with Scott, his positive attitude and knowledge are very contagious!

Pablo Prahl Source: Clarity

Scott was great. He has helped me for the last four years overcome obstacles and always listens and gives great advice. If you want to learn from an expert, don't hesitate to schedule a call with him!

Kaitlyn Study Source: Clarity

Scott gave me the most valuable and actionable advice I've ever received about a business problem that I had no prior experience with. After our call, I felt confident and secure with my next steps. It was so refreshing to feel truly listened to and cared for. He gets the personal nuances that impact business relationships and takes a human-centric approach. I'm so grateful to know that Scott is available if I ever need a trusted ear.

Cassandra Wilcox Source: Clarity

Member since March 2016