Email Marketing Calendar Development

Created 9 years ago in Sales & Marketing / Email Marketing

Once you generate a lead or acquire a customer, it costs very little to communicate by email. Every marketing plan should have a detailed email calendar with the right mix of promotion and content. Let's discuss how to best utilize email to:
-- Push leads further down the sales funnel
-- Convert leads to customers
-- Engage with potential or current customers
-- Segment your customer base
-- A/B test offers, subject lines, content, etc.