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Branding
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Created 7 years ago in Business / Getting Started

I launched a nail salon brand when the nail salon industry was fragmented, only competing on price. Bellacures was built to compete on several other elements that customers were willing to pay a premium for and become loyal to. Note: I cannot give advice to other nail salon concepts.
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Samira Far
Los Angeles
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Founder of Bellacures Franchised Nail Salons, based in Los Angeles (Acquired '17). Columnist for Inc.com. Ghost writer. Business advisor. Passionate about growth, leadership and alignment with personal strengths.
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