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Display Marketplaces, Ad Exchanges, Programmatic, RTB

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Created 12 years ago in Industries / Marketplaces

8+ years at Yahoo, done a few things; some useful, one turned into a $ 100 M line of business. Prior to Yahoo's acquisition of RightMedia I lead the integration of RightMedia's tech into Yahoo's ad stack transforming a largely under-monetized asset (pre-emptable inventory as it was called) into an **Engine of Growth**. Following the acquisition of RightMedia and BlueLithium I managed the roll out of the Yahoo Direct Response product across 10 countries (including Italy, Spain, UK, France, Germany). I moved on to kick off Yahoo's move into Programmatic buys, working with the world's largest Agencies to integrate RTB technology with Yahoo's media solutions.

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