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Digital Health & MedTech Startup Advisor | EMEA Market Specialist
Created 8 months ago in Business / Strategy

As an experienced digital health and MedTech strategist, I bring over 20 years of expertise in the pharmaceutical and medical devices sectors, specializing in helping startups navigate the complex landscape of digital health innovation and regulatory compliance. Currently, I serve as the Director of Digital Strategy at one of the leading pharmaceuticals.
Digital Health Innovation
Developing and scaling telemedicine platforms, health monitoring devices, and digital therapeutics to enhance patient outcomes and streamline healthcare delivery.
Business Process Optimization
Implementing strategies to optimize workflows, enhance efficiency, and reduce operational costs
Startup Growth & Scaling
Advising on business development, pharma and medical devices commercial outreach planning and pitch review
E-commerce & Medical App Launches
Successfully launching direct-to-consumer e-commerce platforms and medical apps, driving access and convenience for patients.
EMEA Market Specialist
Helping european and ex-EU companies gain a deeper understanding of EMEA markets, navigate regulatory landscapes, and successfully expand their operations internationally.
Healthcare Ecosystem Coaching
Coaching tech startups on navigating the healthcare ecosystem, building strategic partnerships, and leveraging ecosystem resources.
Medical App Regulatory Frameworks
Advising on the regulatory process for medical apps, ensuring compliance with health standards and guidelines.
Marketing & Communication Regulations in Europe
Providing guidance on marketing and communication regulations in Europe, ensuring effective and compliant strategies.
Product and Service Positioning
Assisting startups with effective product positioning to differentiate their offerings and achieve market success.
- Led the EMEA launch of the LibreLink app, significantly improving diabetes management for users across Europe, the Middle East, and Africa.
- Successfully launched the first e-commerce platform for direct-to-consumer sales of a reimbursed medical device, revolutionizing access and convenience for patients.
- Spearheaded the development and implementation of smart label pilots, driving innovation in product labeling and lifecycle management.
- Recognized for strategic leadership and contributions to digital health innovation by industry peers and organizations.
Services I Offer
- Digital Strategy Consultation for Startups
Crafting and executing digital strategies tailored to the unique needs of MedTech and digital health startups.
- Regulatory Compliance Advisory
Providing expert guidance on navigating complex regulatory landscapes, implementing serialization and traceability solutions, and ensuring compliance for early-stage companies.
- Innovation Workshops
Conducting workshops to foster innovation, manage change, and optimize business processes in startup environments.
- Mentorship and Coaching for Entrepreneurs
Offering personalized mentorship for startup founders and teams, focusing on digital health innovation, regulatory compliance, and business growth.
- Pitch Feedback and Refinement
Providing detailed feedback on pitch decks, helping you craft compelling stories that resonate with investors and stakeholders, and improving your chances of securing funding.
- EMEA Market Expansion
Assisting American companies in understanding the EMEA market landscape, regulatory requirements, and successful market entry strategies.
- Healthcare Ecosystem Coaching
Helping tech startups navigate the healthcare ecosystem, build strategic partnerships, and leverage ecosystem resources.
- Medical App Regulatory Frameworks
Advising on the regulatory process for medical apps, ensuring compliance with health standards and guidelines.
- Marketing & Communication Regulations in Europe
Providing guidance on marketing and communication regulations in Europe, ensuring effective and compliant strategies.
- Product Positioning
Assisting startups with effective product positioning to differentiate their offerings and achieve market success.
Let’s Connect
Whether you’re launching a new digital health product, navigating regulatory challenges, or looking to scale your MedTech startup, I’m here to help. Connect with me to transform your healthcare solutions and achieve impactful results.
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Contact Me to Discuss:
- Implementing innovative digital health solutions
- Navigating regulatory compliance for startups
- Optimizing business processes and scaling operations
- Leading innovation and managing change in dynamic environments
- Refining and perfecting your pitch to secure funding
- Expanding into EMEA markets and understanding local regulatory landscapes
- Navigating the healthcare ecosystem and building strategic partnerships
- Ensuring compliance with medical app regulatory frameworks
- Developing compliant marketing and communication strategies in Europe
- Effective product positioning for market success
Related Topics
Saidat Amirkhanova
Zug, Switzerland
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Key Skills - Digital Strategy & Transformation - Pharmaceutical Industry Expertise - Business Process Optimization - Innovation & Change Management - Corporate Governance & Compliance - Leadership & Team Development - Stakeholder Engagement & Relationship Building - Risk Management & Mitigation Professional Experience Digital Strategy Director, Global Supply Chain, Johnson & Johnson Zug, Switzerland May 2021 – Present - Defined integrated cross-value chain global digital strategy, aligning digital initiatives with business objectives. - Maximized serialization technology through commercial applications, enhancing traceability and compliance. - Defined the business case for a smart label pilot, driving innovation in product labeling. - Designed and automated life cycle management processes for the portfolio of digital products, improving efficiency and oversight. Global Head of Digital Marketing & Customer Experience, Ascensia Diabetes Care Basel, Switzerland October 2018 – April 2021 - Managed P&L of $3.2 million and led a global team of six, fostering a culture of innovation and excellence. - Set up social media customer service systems, reducing response time from over a week to one day. - Decreased time to market by implementing Synthesio Social Media Monitoring. - Launched a Global Digital Marketing Portal for onboarding and training. - Developed a global omni-channel launch campaign for new CGM systems and glucose tracking app. EMEA Digital Marketing Lead, Abbott Diabetes Care* Frankfurt, Germany July 2015 – September 2018 - Directed the strategy and launch of LibreLink, LibreLinkUp, and LibreView eHealth Mobile Apps & Service. - Designed and launched the industry's first B2C eCommerce platform with mobile-first CMS. - Led the FreeStyle Libre EMEA launch, devising and implementing a comprehensive global digital strategy. Founder and Managing Director, Studio Rx Paris, France March 2013 – June 2015 - Provided strategic consulting on digital strategy and global product introduction for biotech firms, SAS, and creative agencies. Global Digital Business Director, Sanofi Group Paris, France February 2009 – October 2012 - Managed P&L of $2.5 million and a global team of five, driving strategic initiatives and digital innovation. - Established a C-Level digital strategy advisory board and a global digital strategy task force. - Developed Remote Detailing global capabilities and launched a global digital media analytics platform. Senior Business Analyst - Global Insights, Novartis Pharma AG Basel, Switzerland September 2005 – January 2008 - Overhauled market insights reporting, replacing extensive reports with an online dashboard for customizable and sharable insights. - Redesigned CEO & CMO business analytics reports, achieving a 70% reduction in volume and significant process improvements. - Developed and implemented a global launch readiness monitoring tool and restructured the global e-detailing program. eMarketing Manager, Eli Lilly Paris, France May 2001 – August 2005 - Developed multi-channel marketing strategies, initiating a successful Remote detailing pilot that yielded significant market share increases. - Established operational guidelines for digital marketing and developed comprehensive e-learning programs. Education - MBA, ESCP Europe, Paris, France - MSc in Electronic Engineering (summa cumme laude), DSTU, Makhachkala, Russia Speaking Engagements & Publications - Transforming Pharmaceutical Marketing Through e-detailing: Case Studies and Recommendations," IEEE International Conference on e-Commerce Technology (CEC) Languages - English / Native - French / Fluent - German / Beginner - Dargin / Native - Russian / Native
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