Digital Media Professional with 7 years of experience in Digital Advertising Operations, Campaign management, Optimization.
If you are new to online display advertising world and would like to know/learn about it then yes definitely I am here to help you with sharing the basics to build your fundamentals!
Below are the areas that I can train you on:
1) Basic planning of your digital marketing campaigns
a. Learning the different types of buying models on display adverting
b. Selecting the suitable buying models based on your marketing objective
c. Planning the initial marketing channels in display
d. Building campaign objectives & defining KPIs
2) Understanding the Ad Serving Technology
a. A live demo how DoubleClick for Advertiser/DCM works
b. Analysing your ad campaign results (running through different types of reports)
c. Observations and drafting action plans for campaign optimization
3) Understanding & Implementing web analytics solutions for your business
a. Creating & implementing Google Analytics (A basic setup & tracking process)
b. Analysing the web analytics results (a quick overview of analyzing analytics data)
c. Understanding & implementing Tag Manager solutions (Google Tag Manager)