Sachin Dev Rai General Manager Marketing at Sony

With 25 years spent at Sony In India with most of them at a critical leadership level I have the ability to advise companies on doing business in India in the process shortening the learning curve. My expertise extends to all aspects of setting up a Consumer goods business from scratch in India including Sales, Marketing & Supply chain planning.

As Head of category business at Sony for many years I was responsible for almost all Sony brand campaigns conducted in India over the last 5 years. I would be able to advise upcoming consumer goods businesses in India on drafting their marketing communication strategies with the deep understanding of Indian consumer mindset & so also their purchase journeys.