B2B marketing consultant and educator, specializing in marketing planning and sales lead generation programs.
I have worked in B2B marketing and lead generation for more than 20 years, in companies like IBM and Ziff Davis. Now self-employed for 18 years, I am the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers and two other books on B2B marketing.
Yes! Growth comes from leveraging your strengths to compete successfully against rivals. SWOT is a useful tool at all stages of growth, as the market changes and your strengths evolve.
