Test It Right. Testing Strategy 101.

Created 10 years ago in Product & Design / User Experience

Explore your options for testing and make sure it counts. Badly designed tests cost your business more time and money than they earn.

You've heard quite a bit about usability/user testing, a/b testing, split testing, multivariate testing, etc. Where should you start?

Your engineering team insists that you A/B test everything. Your user experience team wants to do more research. You are pulling your hair out trying to figure out where to go from here. Maybe you've already tried Optimizely and the results were disappointing. Maybe you've run a few tests and you are stuck with a poorly performing design you don't know how to improve.

Rather than push one product like a testing platform salesperson, I can help identity which stage your company is at and which sort of testing you can use to push your business forward and become profitable.