Targeted Marketing

Rosemary Owino-Loza

Washington, DC
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Senior executive with over 18 years of experience in copywriting, marketing, business operations, product development and personnel management. Expertise in launching multimedia marketing campaigns geared towards revenue growth and brand awareness. Familiar with all aspects of program and department management, including budgeting, reforecasting, P&L responsibility, recruiting and training. Motivational management style with a record for building and retaining highly motivated teams. Past experience includes success in the areas of strategic planning, campaign execution and business development. Specialty includes creating integrated marketing campaigns, branding strategies, digital marketing, direct mail, targeted email marketing initiatives, social media outreach, copywriting (both marketing and editorial), website development and so much more. Areas of expertise include: • Digital Marketing. Create integrated marketing campaigns that combine traditional best practices with the latest online marketing trends to deliver outstanding results. • Content Marketing. Write copy that will build brands, engage audiences, sell products and create lasting relationships with the right target audiences. • Website Design/Development. Design and develop well-crafted websites to make an outstanding first impression. Copywriting, technical functionality and optimal SEO practices are incorporate into each project. • Targeted Marketing. Develop integrated marketing strategies that connect brands with the right target audiences using unique copy designed to reach that audience. • Branding Strategies. Create a unique brand identity that represents our clients’ businesses, mission and core values. • Corporate Solutions. Customized programs for clients that need services such as: Publishing, Strategic Planning, Performance Measurement, Coaching/Training and Organizational Assessment. If you need assistance in any of these areas, please get in touch and let's get your questions answered!