Founder of Texas Local Food Connection; CEO of Marketing Elements; Venture Lead for Fruition Tech Labs (Houston, TX); Visiting Asst. Professor, Cameron School of Business, University of St. Thomas
My focus is small to mid-sized businesses, nonprofit organizations and sustainable business development. I especially focus on small food businesses that want to move into more commercial markets. My approach to marketing strategy is influenced by my undergraduate education in engineering. Marketing is a science and an art. Strategy decisions should be based on solid data analysis and not simply gut reactions. But the key is to be informed by the data, yet not overly driven by it.