Since 1994 Ronel has been active in the interactive medium. With a background in both industrial design and visual communication design, Ronel is the head of the Interactive design program at the Visual Communication Department at Bezalel Academy in Jerusalem where he teaches since 2001. In 1998 he founded Mantis, a leading design firm in Tel Aviv, where he lead and directed interactive related projects for internationally acknowledged brands, museums, television broadcasters, and global corporations. Ronel is the Founder and CEO of DropReview and Co-founder of “Reactions” messaging app. He is an acknowledged speaker in the fields of UX and branding and speaks at prominent professional and academic events.