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Expertise

$6.67/min

a Brainy Approach to Strategy and Change

New Arrival

Created 11 years ago in Business / Getting Started

"Neuro" isn't just for marketers trying to sway consumers. Every area of the enterprise can benefit from strategies geared to how humans process information and make decisions. Whether human resources is trying to get employees to embrace change or the CFO needs to effectively communicate the company's financial priorities, a brain-oriented approach can help.

Roger Dooley

Austin, Texas Area
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Seasoned marketer, successful serial entrepreneur, international keynote speaker. Author of Brainfluence (Wiley, 2011). Forbes contributor. Author of Neuromarketing blog. Founded College Confidential, a top 1000 site. Digital marketing and conversion pro. Emphasize persuasion and influence using brain and behavior research.

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Reviews (3)

Roger is one of the most fascinating people I know. I have seen him speak a few times - he's engaging and always presents some of the most interesting and out-of-the-box material I have heard in the web marketing space. As a speaker, author and friend, Roger it top notch. I always look forward to our next meeting.

Source: LinkedIn Laura Alter (laura at alter.org) Mar 30, 2013

Roger has a steady hunger for knowledge and is always on the front lines in his chosen disciplines. He has that rare gift of being a technical guru, a creative genius, has a great business sense, and has outstanding communication skills - all rolled into one! A sit-down with Roger is highly recommended for those who need help in one or more of the areas he specializes in.

Source: LinkedIn Greg Mackey Mar 30, 2013

It is very obvious that Roger is a brilliant person on meeting him. I have been impressed with the multiple levels of detail and abstraction that he seems to have mastery over.

Source: LinkedIn Mark Lewis Mar 30, 2013