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Expert
MenuRochelle Veturis Coles Public Relations and New Media Strategist
27
Calls |
54
Reviews |
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Areas of Expertise
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RV$2/min per minute(16)How to Get Into Print Media (Newspapers, Magazines,EtcRochelle Veturis Coles • Orange County, CaliforniaCreated 11 years ago in Sales & Marketing / Public RelationsLearn how to get into the pages of print media, which include newspapers, business journals, magazines and more. As someone who's worked in-house as a Media and Public Relations Director, I have a passion for teaching non-PR people how to get into the media themselves without paying the high-dollar fees and retainers of an agency. Since working at LPA, the company has received five times as many news clips (per month), with an estimated ad value in excess of $12.8 million. Last year alone, she worked with more than 400 newsprint, television, and online media outlets. Additionally, Rochelle works with business and government organizations to get them up to speed with the “socialmediasphere” through seminars and private coaching. She’s been recognized as a Twitter Powerhouse by the Huffington Post and in 2012, created and produced the first ever O.C. Social Media Summit. Through her involvement with social media Veturis has supported the Children’s Hospital of Orange County, Cameron Siemers Foundation, Irvine Public Schools Foundation, Compassion International, HomeAid Orange County, and Baldwin Park Dogs.Rochelle Veturis Coles Orange County, California(16)
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RV$2/min per minute(16)Content Strategy for Your BlogRochelle Veturis Coles • Orange County, CaliforniaCreated 11 years ago in Sales & Marketing / Public RelationsBlogs can be powerful tools that lend a voice to your company/cause/passion. They can develop and strengthen your brand and when done properly, help connect you with media opportunities - the right media opportunities that will put you in front large groups of your target market. Allow me to assist you with getting your blog up and running, and thriving. I can help you with clever ideas on how to make contributing to your blog easy and fun. Let's create a hotbed of activity that drives relevant, fresh traffic to your main company/non-profit's site. For blog.lpainc.com, under my direction, traffic grew 121%. We also received dozens of media opportunities for print and broadcast from strategic posts found on the blog. Rochelle Veturis Coles is the Creator of Role Model Media PR with a Conscience. As a consultant she works with entrepreneurs, high-level communicators, business and government organizations to get them up to speed with the "socialmediasphere" through seminars and private coaching. She's been recognized as a Twitter Powerhouse by the Huffington Post, a Social Media Pioneer by the Orange County Register, and the Queen of Twitter by OC Metro Business. She is co-producer and host of the O.C. Social Media Summit.Rochelle Veturis Coles Orange County, California(16)
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RV$2/min per minute(16)Social Media MarketingRochelle Veturis Coles • Orange County, CaliforniaCreated 11 years ago in Sales & Marketing / Social Media MarketingRochelle has worked with business and government organizations, getting them up to speed with the “socialmediasphere,” since 2009. Her first social media marketing course: Social Media Basics for Busy Pros was hosted by New Horizons Computer Learning Centers of Southern California. Immediately after, entrepreneurs and business owners began asking for one-on-one training from Rochelle. Wanting to know how she grew her Twitter following (to 27k+), what to tweet and post about (and why), the most effective social media sites and how to grow a thriving presence in as little times as possible (for as little time commitment as possible). From business to government to private sector to the non-profit sector everyone was feeling left behind and wanting to know how to get caught up (and this was in 2009, imagine). If you're feeling in the same boat a conversation with this "Twitter Powerhouse" may be just the ticket to kick-off, rev-up or revive your social media strategy, branding and overall effectiveness both on and off-line. TRACK RECORD 2015 Instagram for Corporate Communicators, International Association of Business Communicators (IABC) 2014-2015 "What's this thing called Instagram? And what can Instagram Marketing do for my business" Sister Act Media webinar series 2014 Social Media Keynote for California State Controller's Office: Small Business Boot Camp 2013 Social Media Keynote for California State Controller's Office: Small Business Boot Camp 2013 Social Media Influencer for Irvine Company Apartment Communities 2013 Host of Los Olivos Apartment Village's Los Olivos Tweetup 2013 Video Conversion Formula Live Speaker and Panelist 2012 Social Media Day O.C. Panel Host: How freelancers can utilize social media 2012 Founder/Co-Producer O.C. Social Media Summit 2012 Keynote Speaker for the American Institute of Architects, Long Beach Chapter: Marketing in the Age of the Internet 2011 Social Media Day O.C. Official Event Correspondent 2011 Video Conversion Formula Live Speaker and Panelist 2011 Communicating Via Video Speaker for Public Relations Society of America, Orange County Chapter 2010 New Media Panelist at Mobility 21 Southern California Transportation Summit 2010 Co-Creator/Host of Diving into Social Media, an action-packed half-day training 2010 Utilizing Social Media for Learning Seminar Speaker for Council of Educational Facility Planners International 87th Annual World Conference 2010 Inaugural Social Media Day O.C. Speaker: Putting a personal touch behind your social media efforts 2010 Social Media for Ministry Speaker: Fish Where the Fish Are 2009 Social Media Speaker for the Los Angeles Women's Environmental Council 2009 sOCial Sunday Columnist for the Orange County Register 2009 Social Media Boot Camp Instructor for New Horizons Computer Learning Centers of Southern CaliforniaRochelle Veturis Coles Orange County, California(16)
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RV$2/min per minute(16)Instagram MarketingRochelle Veturis Coles • Orange County, CaliforniaCreated 10 years ago in Business / Getting StartedLearn how to get more followers, more traffic and more sales through Instagram. With an engagement rate 58 times higher than Facebook, and 120 times higher than Twitter (Source: Forrester Research), Instagram is the first (and only) of the top 7 social media networks "born mobile," meaning, it started off as an app THEN become so popular, so quickly, it added a website component. If you like engagement (i.e., follows, likes, comments, shares) then you'll love Instagram. We have actual, real strategies and look forward to helping you get your Instagram presence off the ground in an effective, powerful fashion.Rochelle Veturis Coles Orange County, California(16)
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RV$2/min per minute(16)How to Craft Your Marketing MessageRochelle Veturis Coles • Orange County, CaliforniaCreated 10 years ago in Sales & Marketing / Sales & Lead GenerationHelp your "dream clients" understand what you do, why you’re different, and what’s in it for them.Rochelle Veturis Coles Orange County, California(16)
- Reviews 54
- Answers 3
Super actionable steps and great insights into our Instagram page and strategic ideas for moving forward. Great call!
Source: Clarity Brody Boyd Oct 14, 2020Excellent call with Rochelle (second of many more to come) - HIGHLY recommend connecting with her for PR and New Media Strategies.
Source: Clarity Mark Wilhelmsson May 13, 2019Everything you need in a good consulting call. Very organized, lots of good ideas, respectful of my time and actionable strategies to take forward.
Source: Clarity Dave Chandler May 6, 2019The call with Rochelle was excellent! She had actionable advice about PR, Digital Marketing - Social Media strategies, and she also had key insights for offline avenues we should take as well. Highly recommend connecting with Rochelle
Source: Clarity Mark Wilhelmsson Apr 13, 2019Rochelle was outstanding! She wasted no time and provide quite a bit of information on our call,
Source: Clarity Paris Gamble Oct 19, 2018Rochelle went above and beyond to answer all of my questions. She was thoughtful, professional, and full of good ideas. Her expertise and advice really helped inform my social media marketing strategy, and I would recommend her to anyone looking to up their game in this area.
Source: Clarity Sydney Goodfellow Dec 8, 2015Great call with Rochelle today. Some great ideas I walked away with to implement straight away!
Source: Clarity mike van der heijden Jun 3, 2015Rochelle is a true professional, who I've worked with for the past few years. She's great at pitching story ideas and goes above and beyond to provide the interviews and visuals that I need to do a story. She always has a positive, "can-do" attitude which makes everyone's job so much easier..and in the media business those important traits--that can lessen stress and make a project move more smoothly-- are truly an asset.
Source: LinkedIn EILEEN FRERE Apr 16, 2014Public Relations, Event Management Leader, Social Media Marketer
I had the pleasure of working with Rochelle during the wildly successful 2012 Orange County Social Media Summit. It commanded upwards of 600 attendees; Rochelle was instrumental in its success.
Her ability to groundswell a large event speaks highly of her skills in turning theory into action, while excelling in logistical planning, strategy development, task prioritization and projecting resource requirements.
Demonstrating social grace under tight deadlines -- all the while appeasing the many strong personalities on the speaking agenda -- Rochelle impressed me as the charismatic leader who anticipates emerging opportunities and makes them a reality.
Give me a large event that MUST succeed, and my first recruit will be Rochelle -- she should be yours, as well!
Source: LinkedIn Mel Aclaro Apr 16, 2014Rochelle is a true professional with a precise eye for detail. She is a diligent worker who takes great pride in her work and will not stop working until the task is complete. Rochelle has always placed the prestige of the company above all else. She is truly an unparalleled employee and a role model to all young professionals out there.
Source: LinkedIn Haley Veturis Apr 16, 2014Webinars! Check out a company called LeadPages.net. They have been killing it in this arena by using weekly webinars to engage, educate, introduce and offer their software to attendees.
In fact, they recently taught a strategy on how you can do webinars for free (without paying the costs of using, say, a GoToWebinar software):
1 - The formula involves setting up a Google Hangout (google.com/hangout). Set the webinar for "later."
2 - Get a chat feature embedded (i.e., http://chatango.com)
3 - Create a page to host your hangout (I suggest using one of the LeadPages pre-made templates)
I've seen webinar marketing work in almost any industry. It's nice because people feel like they've spent time with you but it's scaleable for you, the business owner/marketing director, because you can have many people there at once.
Also, the idea of appointment marketing works well. And it's not surprise that Fortune 500 companies use this as the #1 sales mechanism to drive more sales.
LeadPages has a whole free course on webinar marketing. If anything I've written above interests you, then I'd definitely recommend you check it out: http://www.leadpages.net/webinarfunnel
I was just on a webinar this past Friday with a gentleman who has hosted more than 150 live webinars this year, alone. He does not recommend that businesses use Periscope or Meerkat for live events because these platforms, while cool + novel, do not allow you as the business owner or marketing director to harvest lead information.
If you're considering a live way for folks to join and learn more about your brand's product or service, webinars and podcasts are the way to go. They are much more scaleable while offering the benefit of "appointment marketing," a feature many Fortune 500 companies use as the #1 sales mechanism for their business.
If you're still convinced you need to learn Periscope and/or Meerkat, check out a woman named: Hilary Rushford. I believe she offers a free training on Periscope.
I would show up and communicate how extremely teachable you are - be honest about the fact that yes, you are young, but it's a benefit to them because they can teach and train you exactly how they want to. And since you're young you haven't picked up any habits that cannot be broken - and you're not set in your ways, you are moldable and willing to be flexible. Since the ball is in their court at present, have you followed up with a hand-written thank you card? This would be a perfect place to communicate all of the above - but before you do that, thank them for their time, for giving you the opportunity to interview, mention a couple of details about what makes the company such an ideal place to work, or such a team-oriented, conducive work environment, or how great the people are (note specifics), etc. :-)
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