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Rochelle Veturis Coles Public Relations and New Media Strategist

Orange County, California
Rochelle Veturis Coles is CEO of Sister Act Media: Public Relations & New Media Strategy. As a consultant she works with entrepreneurs, high-level communicators, business and government organizations to get them up to speed with the "socialmediasphere" through seminars and private coaching. She's been recognized as a Twitter Powerhouse by the Huffington Post, a Social Media Pioneer by the Orange County Register, and Orange County's Queen of Twitter by OC Metro Business. She is co-producer and host of the O.C. Social Media Summit, an event which drew more than 1,200 in-person and virtual attendees and became a "trending topic" on Twitter in its inaugural run. As a social media correspondent Rochelle has covered events for the Children's…

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  • Reviews 54
  • Answers 3

Super actionable steps and great insights into our Instagram page and strategic ideas for moving forward. Great call!

Source: Clarity Brody Boyd Oct 14, 2020

Excellent call with Rochelle (second of many more to come) - HIGHLY recommend connecting with her for PR and New Media Strategies.

Source: Clarity Mark Wilhelmsson May 13, 2019

Everything you need in a good consulting call. Very organized, lots of good ideas, respectful of my time and actionable strategies to take forward.

Source: Clarity Dave Chandler May 6, 2019

The call with Rochelle was excellent! She had actionable advice about PR, Digital Marketing - Social Media strategies, and she also had key insights for offline avenues we should take as well. Highly recommend connecting with Rochelle

Source: Clarity Mark Wilhelmsson Apr 13, 2019

Rochelle was outstanding! She wasted no time and provide quite a bit of information on our call,

Source: Clarity Paris Gamble Oct 19, 2018

Rochelle went above and beyond to answer all of my questions. She was thoughtful, professional, and full of good ideas. Her expertise and advice really helped inform my social media marketing strategy, and I would recommend her to anyone looking to up their game in this area.

Source: Clarity Sydney Goodfellow Dec 8, 2015

Great call with Rochelle today. Some great ideas I walked away with to implement straight away!

Source: Clarity mike van der heijden Jun 3, 2015

Rochelle is a true professional, who I've worked with for the past few years. She's great at pitching story ideas and goes above and beyond to provide the interviews and visuals that I need to do a story. She always has a positive, "can-do" attitude which makes everyone's job so much easier..and in the media business those important traits--that can lessen stress and make a project move more smoothly-- are truly an asset.

Source: LinkedIn EILEEN FRERE Apr 16, 2014

Public Relations, Event Management Leader, Social Media Marketer

I had the pleasure of working with Rochelle during the wildly successful 2012 Orange County Social Media Summit. It commanded upwards of 600 attendees; Rochelle was instrumental in its success.

Her ability to groundswell a large event speaks highly of her skills in turning theory into action, while excelling in logistical planning, strategy development, task prioritization and projecting resource requirements.

Demonstrating social grace under tight deadlines -- all the while appeasing the many strong personalities on the speaking agenda -- Rochelle impressed me as the charismatic leader who anticipates emerging opportunities and makes them a reality.

Give me a large event that MUST succeed, and my first recruit will be Rochelle -- she should be yours, as well!

Source: LinkedIn Mel Aclaro Apr 16, 2014

Rochelle is a true professional with a precise eye for detail. She is a diligent worker who takes great pride in her work and will not stop working until the task is complete. Rochelle has always placed the prestige of the company above all else. She is truly an unparalleled employee and a role model to all young professionals out there.

Source: LinkedIn Haley Veturis Apr 16, 2014
Rochelle Veturis Coles, Public Relations and New Media Strategist answered:

Webinars! Check out a company called LeadPages.net. They have been killing it in this arena by using weekly webinars to engage, educate, introduce and offer their software to attendees.

In fact, they recently taught a strategy on how you can do webinars for free (without paying the costs of using, say, a GoToWebinar software):

1 - The formula involves setting up a Google Hangout (google.com/hangout). Set the webinar for "later."
2 - Get a chat feature embedded (i.e., http://chatango.com)
3 - Create a page to host your hangout (I suggest using one of the LeadPages pre-made templates)

I've seen webinar marketing work in almost any industry. It's nice because people feel like they've spent time with you but it's scaleable for you, the business owner/marketing director, because you can have many people there at once.

Also, the idea of appointment marketing works well. And it's not surprise that Fortune 500 companies use this as the #1 sales mechanism to drive more sales.

LeadPages has a whole free course on webinar marketing. If anything I've written above interests you, then I'd definitely recommend you check it out: http://www.leadpages.net/webinarfunnel

Rochelle Veturis Coles, Public Relations and New Media Strategist answered:

I was just on a webinar this past Friday with a gentleman who has hosted more than 150 live webinars this year, alone. He does not recommend that businesses use Periscope or Meerkat for live events because these platforms, while cool + novel, do not allow you as the business owner or marketing director to harvest lead information.

If you're considering a live way for folks to join and learn more about your brand's product or service, webinars and podcasts are the way to go. They are much more scaleable while offering the benefit of "appointment marketing," a feature many Fortune 500 companies use as the #1 sales mechanism for their business.

If you're still convinced you need to learn Periscope and/or Meerkat, check out a woman named: Hilary Rushford. I believe she offers a free training on Periscope.

Rochelle Veturis Coles, Public Relations and New Media Strategist answered:

I would show up and communicate how extremely teachable you are - be honest about the fact that yes, you are young, but it's a benefit to them because they can teach and train you exactly how they want to. And since you're young you haven't picked up any habits that cannot be broken - and you're not set in your ways, you are moldable and willing to be flexible. Since the ball is in their court at present, have you followed up with a hand-written thank you card? This would be a perfect place to communicate all of the above - but before you do that, thank them for their time, for giving you the opportunity to interview, mention a couple of details about what makes the company such an ideal place to work, or such a team-oriented, conducive work environment, or how great the people are (note specifics), etc. :-)

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