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Clarity

Roberto Bertinetti

Berlin, Germany

Ex CMO of Top European Brand (5th advertiser worldwide on Google and Facebook), Consulting experience for renowed brands such as 1&1, Expedia, eDarling, Rocket Internet etc.
Online Marketing Expert with both strategical and hands-on Experience.

- Experience in more than 40 countries in 5 continents.
- SEO Top notch expertise, with proven dominance built in competitive verticals.
- SEM, Fb/IG, Twitter, Display, Remarketing, Email Marketing, Affiliate, Mobile Apps, App re-engagement, CRM.
- Constantly up-to-date, direct info flow from Rocket Internet, Google and Facebook.
- 7+ years of experience 'on the filed'.
- Experience in managing 8 digits yearly budgets.
- Financial and Statistical background.

Main Verticals: eCommerce, Real Estate, Sports, Fashion, Travel, Accommodations, Insurances, Finance, Price Comparison, Ticketing, Coupons, Food Delivery, Furnitures, Web Hosting, Legal Services, Health, Fitness and Beauty, Yoga, Wellness, Dating.

$3.33/min

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Digital Marketing Email Marketing Marketing Strategy Google Analytics Search Engine Optimization (SEO) Display Advertising Google Adwords Professional Facebook Ads Search Engine Marketing (SEM) Remarketing

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Facebook Ads Guru - Strategic and Execution Focus

7 years of experience working with big and small brands worldwide, among which 1&1, Expedia, Rocket Internet etc.

Constantly up to date, working closely with Facebook Dublin/SF, having been invited more than once in Facebook's Palo Alto and Dublin offices.

Used to observe Facebook accounts from a Strategical, Technical and Execution point of view. Thanks to my experience, I can provide actionable tailor made advices to improve manageability and performances.
Furthermore, having experience in all digital marketing channels, my approach always focuses on exploiting all the synergies with other traffic sources to the fullest.

Thanks to my experience managing a 50 ppl team as CMO, if needed, I can also provide advices on digital marketing and Facebook teams structuring, taking into consideration resources, vertical and expertise available.

SEM Guru - Strategic and Execution Focus

7 years of experience working with big and small brands worldwide, among which 1&1, Expedia, Rocket Internet etc.

Constantly up to date, working closely with Google Dublin/SF, invited with few others in Mountain View @Google just few months ago.

Used to observe SEM and AdWords accounts from a Strategical, Technical and Execution point of view. Thanks to my experience, I can provide actionable tailor made advices to improve manageability and performances.
Furthermore, having experience in all digital marketing channels, my approach always focuses on exploiting all the synergies with other traffic sources to the fullest.

Thanks to my experience managing a 50 ppl team as CMO, if needed, I can also provide advices on digital marketing and SEM teams structuring, taking into consideration resources, vertical and expertise available.

Digital Marketing Specialist - Strategy + Execution

Online Marketing Expert with 7+ years of experience consulting top notch advertisers like Rocket Internet (top EU advertiser, Top 10 worldwide on google and facebook), Expedia, Zalando, 1&1 etc.

Experience managing a 8 digit budget as Chief Marketing Officer of a Rocket Internet Venture, the biggest EU digital incubator, famous for its online marketing knowledge and best practices.

In my current and previous experiences, I have successfully developed and operatively implemented (I love hands on approaches) cross-channel marketing strategies.
Indeed, thanks to deep knowledge in various channels, my expertise is ideal to exploit to the limit synergies in:

* SEM/Remarketing/Display/GSP - AdWords: constantly up to date, working closely with Google Dublin/SF, invited with few others in Mountain View @Google just few months ago.
* Facebook/Instagram Advertising: same as above, was in Palo Alto @Facebook in June.
* Mobile App Marketing: used to implement cross-channel strategies, the last resulting in +1000% (x10!) downloads in 1 year.
* SEO: trained by top level EU experts in Linkbuilding strategies, Content, Technical SEO, Offsite etc. +20% MoM Organic traffic.
* CRM/Affiliate/Twitter/Partnerships

MAIN VERTICALS:
eCommerce, Real Estate, Sports, Fashion, Travel, Accommodations, Insurances, Finance, Price Comparison, Ticketing, Coupons, Food Delivery, Furnitures, Web Hosting, Legal Services, Health, Fitness and Beauty, Yoga, Wellness, Dating.

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Member since June 2017