• Performed SEO website audits for small to Fortune 1000 businesses.
• Delivered & executed onpage/offpage SEO strategy/analysis for lead generation and ecommerce sites.
• Performed PPC audits on Google Quality scores, and conversion tracking/performance.
• Ran keyword research analysis utilizing Exact Impression Shares to track traffic volumes to help drive SEO efforts.
• Created media plans on audience development research for Google Display Network, Pulse 360, Adsonar, Adblade, Facebook, and Linkedin
• Performed extensive A/B & Multivariate testing (shopping cart, landing pages, lead gen)
• Utilized Clicktale, CrazyEgg, Google Analytics, and Mouseflow