How to Position Your Professional Service or Consulting Firm

Robert Friedman - Professional Services and Consulting Firm Branding

Oakland, CA
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Do your best prospects understand that you deliver unique value they cannot get from your competition? If you struggle to articulate your value, how you're different from your competition or your sales or marketing messages aren't resonating as well as you'd like, you may need to strengthen your brand. Fearless Branding works with service firms and consultants to position them optimally in their markets so they can sell and market more effectively. Our work enables service businesses to identify, understand and attract their ideal clients. Our typical client is the owner, CEO, managing partner or senior business development professional in a service-driven business or consulting firm. Clients include companies in the following categories: Management consulting, leadership development, digital and email marketing, employee engagement consulting, executive coaching, financial services, mortgage, real estate sales and development, graphic design, and construction. Specialties: Brand Vision, our core offer, is a blend of strategy and market research. It helps businesses strengthen their market position and sell and market more effectively. Through Fearless Branding, I also create brand identities (including names, logos and tag lines), develop websites and write foundational content such as white papers and case studies. I also coach consultants and owners of services firms on growing their businesses.