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India Entry Strategy

New Arrival
Created 12 years ago in Technology / Mobile

Often global companies get enamored by the huge market potential in India little realising that India is a sum of various parts & not the whole itself. For 10 years with high precision plastic injection molding, tooling for the healthcare, automotive, electronics I was involved in developing & implementing a entry strategy successfully. Since last 3 1/2 years I have been doing the same for my current employer with varying degrees of success.

The critical aspect in all cases has been the fact that I have been able to in advance identify, communicate and bridge where possible the cultural gaps that rarely are seen in the beginning of a relationship but which can take the experience into a disaster zone.

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