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User & Usability Research - Step-by-Step, Actionable Tips & Strategies
Created 8 years ago in Product & Design / User Experience

Imagine if you'd know exactly which changes to make to your website to make more sales...
Or even better, imagine if you knew exactly the words, phrases, images and content to communicate to your customers to boost conversions...
And finally - how do you design an online user experience that's frictionless. One that keep customers buying from you?
How would that impact your business?
These are things I eat for breakfast. Seriously. A client of ours, Primal Pit Paste, increased their sales by 22% as soon as they implemented the findings and recommended changes from the User Research I did for them. In this case, we used over 300 existing data points from UX studies, qualitative and quantitative methods to discover over 122 insights.
I've been doing conversion optimization, user and usability research for 5 years, and I now lead SplitBase, a research & optimization agency for high-growth ecommerce companies.
We lead conversion optimization for L'Oréal Canada, Fortune 500s, and have worked with great brands like Frank + Oak, Primal Pit Paste, and Kiehl's.
Ask me any questions related to user research, usability testing, conversion optimization or A/B testing. No sugar-coating, no BS, and 100% actionable tips and strategies only to grow your business.
Request your call today, and get your questions answered.
Related Topics
Raphael Paulin-Daigle, Ecommerce & Landing Page Conversion Rate Optimization
Montreal, Canada
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I've helped brands like L'Oréal, Frank + Oak, DIFF Eyewear, and Kiehl's with landing page optimization and site-wide conversion optimization and A/B testing programs. Founder of SplitBase, an agency that builds high-converting landing pages for ecommerce brands, I can help you: - Understand why your visitors aren't converting into buyers - What makes your customers buy - Find out your top opportunities and low-hanging fruits to increase conversion rate, average order value, and sales - Discover what's holding back your store from growing - And pinpoint what's missing from your homepage, product pages, checkout, or landing pages to boost conversions. I know there's an endless stream of best practices and advice on landing page optimization and testing out there... with lots being bullshit, some that probably don't even apply to your business, and some great stuff here and there. It can be hard to sort through it. But don't worry, I'll happily help you sort through it based on your customers, our business, and your unique situation. Need a website or landing page teardown? Have other questions about conversion optimization, landing pages, ecommerce or A/B testing? Request a call and I'll be happy to help.
Reviews (7)
Raphael provided very good clarity around how to focus our offering and communicate it.
Source: Clarity Hansel Dobbs May 8, 2019Super helpful and practical advice focusing on singling out the most impactful website changes. Highly recommended.
Source: Clarity Jedediah Coleman Jun 19, 2018Love Raphael's advice; he's incredible and such a wealth of information!
Source: Clarity Amie Valpone Jul 5, 2016Raphael was a massive help in optimizing our sign up and user activation flow. He had great advice from both a strategic and tactical perspective, leaving me with 5 pages of actionable notes in 45 minutes. I'd highly recommend him to anyone looking for assistance with conversion rate optimization for sign up and activation rates.
Source: Clarity Jon Wellman Jul 24, 2015Very informative, had great input for me and my business idea. Thank you very much!
Source: Clarity Graham Rose Dec 26, 2012It is a pleasure to work with Raphaël - he is professional, punctual, and a knowledgeable young entrepreneur. Businesses have and will do well under his direction.
Source: LinkedIn Tracey Allen Feb 9, 2013I was initially impressed enough by Raphaël's work that I reached out to introduce myself...and have continued to be impressed by his drive, maturity and professionalism plus consistent focus on improving his skills overall. Keep your eyes on Raphaël because he is definitely a future Rock Star of the business world!
Source: LinkedIn Sionne Roberts Feb 9, 2013the startups.com platform
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