Business Model Optimization

Rachel is very knowledgeable about the products and services she represents. She is thorough, customer focused and responsive to customer needs. I enjoyed working with Rachel and learned a lot from her. I would recommend Rachel to any organization that is looking for a talented Director of Marketing.

Rachel is a great no-nonsense marketing professional. She grasps and brings to a human level the big picture and minutia of everything digital marketing. All while bringing a positive attitude, strong attention to detail and killer work ethic each day. I highly recommend and would enjoy working with Rachel at an agency or within a business.

Rachel is one of the most knowledgeable marketing professionals that I have ever had the pleasure of working with. Regardless of if it were a long-term client looking for a boost in one of their verticals; a new business prospect with needs for immediate inbound marketing impact; or a client looking to create the most effective inbound marketing campaign for their budget and timeline, Rachel was the person I would always turn to.

Rachel is the kind of person who always has new ideas and is always working to make a great marketing campaign even better. She is responsive, smart, fun to be around and makes clients, prospects and colleagues feel completely at ease.

I highly recommend Rachel for any web presence- or inbound marketing-related project or client.

Rachel is every client's dream "go-to" person at a marketing agency. She develops strategic plans in a practical way that doesn't lose foresight of the end goal for your business: bring more traffic to your website, develop more leads, grow customer conversions, and ultimately - increase ROI.

Within the agency itself, Rachel has been a wonderful boss, colleague, and friend. She pushes her team to voice their thoughts on executive level decisions and encourages professional growth through ongoing training and education. Rachel is also one of those very rare managers who has found that delicate balance between overseeing her team without them ever feeling micro-managed.

Anyone working with Rachel in the future can be confident she will both deliver results and be a pleasure to work with.

Rachel is a true visionary regarding online and social media marketing strategies. She takes great pride in understanding her clients business and more importantly the business target audience. By utilizing her skills at persona based marketing, Rachel is able to tailor a campaign to reach her clients target audience specifically where they live in the social media world. In addition to her social media marketing skills Rachel is very well versed in the art of matching her clients sales process and sales funnel to the potential clients buying process and build marketing campaigns and lead nurturing campaigns that truly show a positive ROI. I would recommend any company that is thinking about online marketing to at least have a discussion with Rachel around strategy, tactics and proper implementation to ensure success.