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Expertise

$4.17/min

Email Performance Analysis and Segmentation

New Arrival

Created a year ago in Sales & Marketing / Email Marketing

Too many businesses have scattershot marketing email practices. I’ll walk through your email program and evaluate performance, segmentation and cadence. Work with me to learn how you can make your email more effective, avoid audience fatigue, and improve brand messaging on this critical platform.

Rachel Cali

Los Angeles, CA
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I'm Rachel Cali, the owner of Cali-Xie Marketing Analytics. Over the course of my career, l've seen over and over how nonprofits and businesses can be held back by an incomplete understanding of their digital marketing metrics. l've also seen them achieve new levels of success when they cut through the noise and focus on the numbers that actually matter. So after a decade of marketing and communications experience with other agencies, I went into business for myself, to focus on data-driven marketing. I specialize in helping my clients unlock the insights hiding in their marketing data, whether that's through a comprehensive marketing review or a customer survey. My recent clients have included Feeding America, IMCD Group, Writing Academy. and Spoleto Study Abroad.

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