I have been given an opportunity to help others promote their business/product, or services with the world. The outlets are a weekly podcast, and ROKU and Fire TV. I am looking to book interviews for seasons 1 and 2.
Make it stupidly easy for the guest to say yes.
Coaches and owners are not hunting for "exposure." They are hunting for a room that already has their buyer. Send a 5-line note: who listens, a recent episode that matches their niche, the one outcome they can talk about, and a time that is already on the calendar. Skip the media kit until they ask.
If you do not have a tight niche yet, pick one (SaaS founders, local services, coaches who sell a group program) and book 10 people in that lane before you go broad. Happy to pressure-test the outreach on a call.