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Mobile applications: iOS App: Beta vs Launch Quietly?
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Dan Martell, SaaS Business Coach, Investor, Founder of Clarity answered:

I would suggest launching in a foreign app store only (ex: Canada). That will allow you to get more organic users to continue iterating without a big push.

I got this idea from Matt Brezina (Founder of Sincerely, previously Xobni) https://clarity.fm/brezina - he's the man when it comes to testing & iterating mobile apps.

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