My CPA cost on PPC channels has sky-rocketed 120% this year, I suspect a competitor has launched a campaign to drive up my CPA costs. See details..

1. Get your funnel(s) down pat and automated. If all you're doing is sending a broadcast email to your list every few days, you're missing out. 2. Pay for targeted traffic. The List is the #1 factor in sales conversion: you can have mediocre copy, but if your list is spot on, you'll make sales. But if you have great copy and a lousy list, you won't make a dime. Stay away from solo ads/ad swaps. Buy access to lists of buyers, who have bought products like yours. Yes, these lists are available. Expect to invest $3K minimum to email them...but they are already opted in to the service's list, and they have already bought something similar or related to your product. Huge factor in conversion. 3. Develop joint ventures with online marketers who are bigger than you and have bigger lists in niches related to your current one. Yes you may only make 50% or 25%, but those are sales you'd never have made as easily as with this affiliate. Many people buy just because someone they trust and have a relationship with recommended the product...as you probably know. 4. Develop reputation and traffic from high traffic online sources like forums. Sell at those locations.

Yes. Use the "Link Text" in your facebook ads to A/B test various domain names. To do this, simply launch a few identical ads, and only change the link text to say the variation of the domain name you are considering. The ad with the highest CTR (not conversion rate or other KPI) will be the one that sparks the most interest in your target audience. Note: one domain may have a high relevance to one audience, but low relevance with another. So this tactic should only be used if you have a very specific demo you are targeting.

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It all depends on whether they are all selling the same thing to the same persona. If yes, then combine all the campaigns into one adwords account, which feeds into one analytics account. That way they can get feedback on the effectiveness of different keywords, ads, etc. more quickly (because there will be more data, from all the different websites, all in one place, for a particular keyword). If they are each selling different things, or to different personas, then don't combine their accounts, because it will just make things confusing and not useful from an analysis perspective.

Hi there, I am a former PWC Chartered Accountant now helping small companies and accountants improve their business. Check out our websites www.theprofitablefirm.com (for accountants) and www.financedirectorservices (for small businesses - under construction). It depends what sort of workflow you are looking to automate: 1) For accounts production and other "back office" workflow there are some good software available. I'm not sure which country you are in but in the UK Iris is the market leading solution. Sage also has an offering for practice management 2) For general systemisation of activities Basecamp is a very good and cheap solution 3) If you're looking for automation of your marketing workflow, Infusionsoft is very powerful Not sure if that helps but happy to chat if you need further help. Kind regards, Shaun