My CPA cost on PPC channels has sky-rocketed 120% this year, I suspect a competitor has launched a campaign to drive up my CPA costs. See details..

Hi there, I am a former PWC Chartered Accountant now helping small companies and accountants improve their business. Check out our websites www.theprofitablefirm.com (for accountants) and www.financedirectorservices (for small businesses - under construction). It depends what sort of workflow you are looking to automate: 1) For accounts production and other "back office" workflow there are some good software available. I'm not sure which country you are in but in the UK Iris is the market leading solution. Sage also has an offering for practice management 2) For general systemisation of activities Basecamp is a very good and cheap solution 3) If you're looking for automation of your marketing workflow, Infusionsoft is very powerful Not sure if that helps but happy to chat if you need further help. Kind regards, Shaun

Technically you can bid on competitors. Take for example Autotrader who bids for keywords such as Honda, Ford, etc. But the best advice is actually here http://searchengineland.com/the-complete-guide-to-bidding-on-competitor-brand-names-trademarked-terms-118576

I have more than 7 years of experience in digital marketing, managed over $50,000 in ad spend on various social media networks and currently managing over 30 Social media assets for various clients. You can add as many Funding sources to your Facebook Ad account as you want but all campaigns in your Ad account would be charged to the Primary funding source failing which the secondary and so on. The best practice when you have multiple clients is to ask your clients to setup their own Facebook Ad accounts, add their own credit cards to their own accounts and then give General user access to you to enable you to manage their account and create ads on their behalf. Facebook is all set to launch the Facebook Business Manager which according to Facebook themselves would be a way to help businesses and agencies manage their Facebook Pages, ad accounts and payment methods in one place. You can find out more about the Facebook Business Manager here: https://www.facebook.com/help/businessmanager If you have any further questions, I'd be happy to answer them for you here: https://clarity.fm/gs.gill/expertise/use-facebook-ads-to-meet-your-business-goals

Some of those same influencers who turned you down might have written about your service if you hadn't offered to pay them. You should have instead sent them a bag of dicks. If they're a celebrity, you can get their agent's address from http://contactanycelebrity.com/ (it sounds fake, but it's actually totally legit, agents actually send them info). If they don't have an agent, try to look for a 'fan mail' address that they might have posted on a video or something. If you can't get any relevant address, then look up their friends on social media instead, and offer to pay them $xxx cash to send a back of dicks to their friend, and a cut of whatever orders end up being generated by that (if the influencer ends up writing about it). There are more techniques you can use to get influencers to post for free about it. Send me a message if you want to discuss it more, or just to say thanks if any of these ideas work (I'd actually like to know). all the best, Lee

It all depends on whether they are all selling the same thing to the same persona. If yes, then combine all the campaigns into one adwords account, which feeds into one analytics account. That way they can get feedback on the effectiveness of different keywords, ads, etc. more quickly (because there will be more data, from all the different websites, all in one place, for a particular keyword). If they are each selling different things, or to different personas, then don't combine their accounts, because it will just make things confusing and not useful from an analysis perspective.