Hello! To choose the ideal advertising network for an affiliate program, it is essential to evaluate several key criteria in order to maximize your earnings while ensuring a good user experience. Here is a detailed answer with concrete examples:
1. Define your goals and niche

Target audience: young gamers, mothers, professionals?

Topic: tech, health, finance, lifestyle?

Example: If you run a health blog, go for a network offering health/wellness products like ClickBank or CJ Affiliate.

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2. Check the network's reputation

Look for affiliate reviews on forums like Affilorama, Reddit, or Trustpilot.

Example: ShareASale is known for its transparency and reliable payments.

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3. Review the variety and quality of advertisers

More advertisers = more offers to choose from.

Make sure the products are relevant and trustworthy.

Example: Rakuten Advertising features big brands like Walmart or Samsung.

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4. Analyze commissions and payment models

CPC (Cost per click), CPA (Cost per action), CPM (Cost per thousand impressions)?

Compare commission rates.

Example: Amazon Associates pays 1% to 10% depending on product category but has high conversion rates.

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5. Look at tools and support

Choose platforms offering dashboards, tracking tools, WordPress plugins, etc.

Example: Impact.com has a modern interface and detailed analytics tools.

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6. Registration process and approval requirements

Some networks require an established website with traffic.

Example: Admitad is beginner-friendly, while Awin may charge a signup fee.

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7. Payment options

What’s the minimum payout? Do they pay via PayPal, bank transfer, or check?

Example: CJ Affiliate pays once you reach $50.

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Examples of affiliate networks by niche:

Network Best for Payment type

Amazon Associates Physical consumer products CPA (per sale)
ClickBank Digital products (ebooks, courses) High CPA (up to 75%)
CJ Affiliate Big brand offers across many niches CPA, CPL
Impact.com Premium brands and influencers CPA, revenue share
Adsterra / PropellerAds Broad audience monetization CPC, CPM, CPA