Question
We've gathered user feedback and we know we're missing the mark on a key feature. However, the app does provide some other useful features. Should we go ahead and launch it and accept the lesser reviews? Or, wait until we get it right? More specifically, it's a reservation app. You can make reservations but we aren't visually displaying the availability in a great way yet.
Answer
Launch. If it's successful that's great and you'll be adding an additional feature to it later on. If not you can still take it out of the store, wait for the new feature to be ready and republish it. BTW: adding a new feature to an app has never changed the download figures of my apps, it can change the user satisfaction or the number of stuff they buy in your app. I know it's a strange thing to say but it's a fact. Changing your marketing (keywords, icon, screenshots) is far more effective
