Is starting a rental business profitable?

Hello! Aside from the typical website platforms, I would recommend using Twitter's hashtags and user handles. Try following and using the ones that your potential prospect or otherwise ideal partners would be following and start sharing about your work, your progress, and outreach for a potential partner. If possible try to be local when doing so. But obviously, some to use include Startups.co, Basecamp, Inc 500, yesPHX, BetaBulls, MPV, Lean Startup, Lean Methodologies, TechCrunch, etc.

There are a few ways to track things automatically, but they get complicated: - referral program software - Give your referrers special URL's with parameters that identify them as the referrer (like http://url.com/?referrer=JohnDoe), then push that value into a hidden form field - Create a separate landing page for each referrer I'd keep things much simpler to start. Just tell your social club that there's a referral program in place, then add a form field on your signup process asking who referred the new customer. If John Doe knows that there's a program in place, when he refers someone, he's likely to tell them "make sure you say I referred you". When the new customer joins, they'll likely remember to enter "John Doe" as the referrer. It's not bullet proof, but it's an easy way to start.

It all begins with understanding who your best potential customers are. Spend some very focused time in determining not only who they are (moms; small business owners; homeowners; etc.) but want needs and desires they have. How will these align with your products or services? Also—talk to these people! Don't assume you know who they are and what they are thinking. Otherwise, you could build "a better mousetrap" or launch the greatest business ever (in your mind)...only to find it doesn't resonate with anyone. Narrow your focus as much as possible. It's very tempting early on to try to appeal to everyone ("every woman will love this!), but that is a recipe for disasters. As the saying goes, "The riches are in the niches." Aim for a tightly defined audience and ensure they will be treated like royalty. Remember, it's not about how great you are—or how many features you have or how much better you are than alternatives that may exist. It's about the value you can bring to those potential customers. If you are introducing something brand new into the market, why should they care about it? If you are bringing a new twist on an existing product or service—opening a new shop, starting a consulting business, becoming a Realtor or whatever—why should they consider switching to work with you? Once you understand your ideal customers' persona, the strategy part will be easy. Go where they go—online and offline. Pick a few key channels at first and pour your marketing time and dollars into them. As you grow and have more profits to invest in marketing, you can increase what's working, cut what's not—and experiment with new channels. Finally, think more in terms of objectives, which I like to remember with the acronym PLOT: People—whom you are trying to reach L-a measurable level you are hoping to accomplish O-what outcome you wish to achieve T-Timeframe An example could be: • Invite at least 75 small business owners to attend a free webinar (download an ebook; attend a free tasting; etc.) in exchange for signing up for our mailing list by July 1st

Face to Face will always be better. The reason is because to get to the root of an issue or to what really drives a person, you need to ask WHY 5 times. Only then you can offer a solution that will be irresistible to your prospects. Let's try with an email survey. 1. What is your biggest struggle when you want to expand abroad? __________ 2. Why? __________ 3. Why? __________ 4. Why? __________ 5. Why? __________ You look like a freak, right? Now in a normal conversation, it would go something like: Oh, your biggest challenge is costs? Tell me more about it. Yes, i just don't have enough cash flow to open an office abroad. Where is your cash flow going instead? (that's a hidden why) It's going into our local activities. Why do you prefer spending money locally? Because we get more return on investment. etc etc.. I'm happy to jump on the phone to test this technique (it feels a bit awkward at the beginning but with some training it becomes natural). Serena

A startup is in essence the "art" of juggling. Of course you need some sort of "income" to pay for rent, food while your startup or business begins to generate cash flow. Ideally you should have at least 6 months of saving, sufficient time to give you a clear outlook of what will happen with your business. But some businesses start generating cash liquidity at faster pace. What is definetely certain is that you will need "leverage" in order to get your business started: savings, past clients, loans, investor capital, or even grants. Happy to jump on call and explore more :)