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Rentals: What is the best solution for launching an online marketplace for my offline heavy equipment rental business?
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luiz fittipaldi, Global Strategy expert with 8 years of experience answered:

Here the big question rather is to either integrate yourself with the key online marketplaces, or to build your own. You need to build a integrate vs build assessment focuses on potential ROI, so you can see which way is more profitable and more aligned with your strategic goals in the long-term

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