Question
For some context, I’ve just launched a personalized hair care guide for women and set up an eCommerce store for it. I’ve done everything on my own, from product creation to building the store, and started reaching out to influencers to help promote it. They liked the guide, but when I offered a profit-sharing model instead of upfront payments, many declined or didn’t respond.
Now, I’m looking for some guidance, potential funding support, or even a partnership to bring this project to life. If someone here is interested, I’d be happy to share the guide for a closer look, and if you find it worthwhile, I’d greatly appreciate assistance in marketing and scaling this.
Any advice or support would mean a lot!
Answer
To market your hair care product effectively, start by defining your unique selling proposition (USP) and understanding your target audience. Build a professional online presence with an SEO-optimized website and leverage social media platforms like Instagram, Facebook, and TikTok to showcase your products with engaging content. Collaborate with influencers for product reviews and tutorials, and use paid advertising on social media and Google to reach a wider audience. Utilize email marketing to keep customers informed about product launches and special offers, and encourage customer reviews to build credibility. Participate in startup contests for additional exposure and explore local partnerships with salons or beauty stores. Lastly, monitor your marketing performance using analytics tools, adjust strategies as needed, and ensure compliance with regulations like GDPR to maintain customer trust.
