Question
For some context, I’ve just launched a personalized hair care guide for women and set up an eCommerce store for it. I’ve done everything on my own, from product creation to building the store, and started reaching out to influencers to help promote it. They liked the guide, but when I offered a profit-sharing model instead of upfront payments, many declined or didn’t respond.
Now, I’m looking for some guidance, potential funding support, or even a partnership to bring this project to life. If someone here is interested, I’d be happy to share the guide for a closer look, and if you find it worthwhile, I’d greatly appreciate assistance in marketing and scaling this.
Any advice or support would mean a lot!
Answer
Hi there,
Well done! I think you've done a great job so far, but there's still a lot to do if you want to make this a profitable business.
I used to run a chain of laser hair removal clinics in Chile and Colombia, so I've been dealing with negotiating the incorporation of different beauty and appearance products into my portfolio.
My best advice for you is to not try to do this alone. Building a brand from scratch around a specific product is a big investment of time and resources.
First things first: focus on your differentiation. What's the capacity of your products? What makes them stand out? What makes you stand out from the competition? Next, focus on your niche based on what you've learned so far. If you have an outstanding product for blond people, forget the others and claim that you are the specialist in hair products for blond people. That's what your product is all about, and you are a specialist on this topic.
Once you've got those two steps nailed, it's time to think about volume. This will come from partnerships with distributors in different channels, either online or physical. Finding the right people to talk to in those channels is really important.
And lastly, be consistent. Stick to this strategy for at least two to three years, without moving away from it at all. You'll see results.
Once you have enough volume for production, for marketing, and a stronger brand, it'll be time to sell your products on your own.
If you need help with any of the steps above, just ask. Thanks!
