Question
I have a revenue generating startup, and I want to grow its presence through content marketing. What are some brands (with great blogs) that I can study for inspiration?
Answer
I'd be wary of jumping on the content marketing bandwagon and of copying others. If what you want is word of mouth then you have to give people reasons to say thank you and wow before you can get them to say yes to your calls to action which need to be clear. Content should be timely and relevant to people's needs wants and interests whilst hilighting the expertise and passion that backs up your brand promise. This makes for word of mouth within relevant circles.
