If I'm hiring for a Product designer role, can I expect candidates to have UX research experience?

Depending on the specs of your boxes, there are many different great options out there for custom printed boxes, at reasonable prices. From my experience working with online retailers, here's some of the best that I've come across: https://packlane.com/ https://pakible.com/ https://www.boxup.com/ https://packhelp.com/ https://www.companybox.com/ http://brandincolor.com/ Some specialty suppliers: https://www.ecoenclose.com/ - eco-friendly http://www.instabox.com/ - Canada http://www.glbc.com/ - Canada + US https://www.packqueen.com.au/ - Australia Hope that helps and gives you some options to consider! Custom packaging is an important part in building a great brand, so it's smart to be looking into this. If you need any advice around creating an eCommerce brand and driving online retail sales, schedule a call with me and we can dig into it!

You have to be careful on selecting your co-founder. I know it's an already cliché to mention it, but selecting one is like selecting a spouse to marry. You need to know the person first, and even some investors and accelerators dismiss automatically startups because the founders didn't meet before working together in the startup. If you're doing a tech startup, the co-founder should have a technical background if you don't have it. That will save you a lot of money when you're bootstrapping as well as making sure you deploy a great product as soon as possible. Once you want to work with someone, my best advice is to hire them to do a project or a task inside the startup. More than words, you need to see them in action and that way you can evaluate your chemistry as a team. When you already worked the details and decided to create a startup together, you need to be smart about the plans. You need to sign a partnership agreement and put the equity in a vesting option. In Silicon Valley, the standard vesting period is 4 years with a one year cliff. After one year, the founders fully own of the 25% of their shares. That means if they leave the company before the first year, they will not have equity in the company. Having all that in mind, I think it will help you select the best co-founder possible and also be a better bet to investors if you ever decide to raise money. I hope it helps!

After looking at your site, I definitely belive that you have something that is extremely valuable and can definitely be popular in tech communities. Yes, your copy needs to be more focused. What is it? I would have a landing page (or a cover page) that makes it really simple for a visitor to understand what it is and why this will help them. Include an email field and offer a free eBook. I would highly suggest that you use Optimizely or Unbounce to A/B test your copy and call to actions. (Side Note: Keep in mind how much traffic you have when calculating test significance) Since you are focusing on a developers/engineers, I would reach out to 10 of your most passionate fans that have contributed or have shared your GitHub repo. Ask them if they would be willing to contribute to the site sharing their thoughts. The more influential these people are the better. Instead of assuming they have a login ask them to create an account right on that page. Also, include Twitter login. One point I would make regarding SEO: Include the name of the articles in the URL of the comment pages. This helps with sharing and rankings on SEO. Use Twitter as a growth engine and tweet out all the latest posts that you are curating to your sites Twitter account. Then if you have an active twitter following start engaging fellow engineers asking them questions about these posts. This heightens engagement and starts getting your audience engaged (some of which will convert). To take this one step further find the author of the posts you are sharing and mention them in the post saying that their article has been curated on your site (better yet you could say their article is being discussed on your site). The author will be inclined to retweet and share their post with their following. Have some variability in using this tactic, variability makes it more valuable. Use SumoMe as a really simple way to add email capture popups on the site. In regards to strategy, you may find it more sustainable to use the closed/invite only model for commenting like Product Hunt used. This creates a higher perceived value for those that access to commenting which in turn increases engagement. This strategy would go nicely with the initial outreach I mentioned above. I hope this helps. I would love to chat further here is my Clarity VIP link for a free call. https://clarity.fm/lipmanb/vip/t

Does it need to be in metal for a prototype? If not, do a 3d printed model and, if needed, wrap it in metal sheet/foil. There is no cheap way to do a production quality prototype.

Engagement matters most. Engagement is actually a function of great product and great distribution. Engagement is thought-of mostly as a product issue but in many cases, it also expresses itself as a distribution problem particularly where there is no possibility for a "single player" experience (marketplaces, feedback loops, anything attempting to be inherently social) If you have sustained engagement (a product experience loved by users) you will be successful, limited only by the potential number of people in the world that need the experience you provide and growing at a rate closely correlated to your distribution channels. Inefficient distribution is easier to optimize for then insufficient product. So to this extent, product matters more. But available distribution channels (or more accurately, the unavailable distribution tactics) also can define a company's fundraising options, and more definitively, the overall cultural and corporate DNA of the organization that forms around product & distribution. This is the best, most generalized answer I can provide to your question. Happy to talk to you and provide you a more contextually relevant answer to your own circumstances.