How do I set the language on Clarity.fm

Depends on the startup. If you have IP that provides a clear advantage, that's more valuable and easier to make successful than say a mobile app idea. Traction has become investors favorite buzz word. It makes sense though because they aren't gamblers. They are looking to fund proof of concept. They want to help a good idea become a successful business.

Goal is not just about doing things in better way than before. First of all you must answer a question. Close your eyes and imagine that you are a 100 year old person lying in hospital bed and going to die in a 60 seconds. Now at that time what makes your mind think that "I can die in peace now"? I mean what you achieved that gave you that much peace? Is it being the richest person in the world? Is it that you established the largest company in the world? Or you just invented a time machine? Or you just removed all the poverty from the world? May be you are a president of your country now. So we become what we imagine most of the time in our life. Secondly, you need to decide what are you expert in doing? In which field you can make change? When you know answer to all these questions then you will know your goal. It doesn't matter what you do in your daily life. But if it is done to achieve that goal then it counts. Even if its just doing nothing just thinking for hours about strategies to achieve that goal in a quiet place. Meditation really helped me in stabilizing my mind about my goals. You should try it too. And remember, never lose hope. "Hopelessness" is the only greatest enemy of success.

Divide your task in multiple steps. Then tackle each one individually. First, think on how the industry (in your case professional studio rental, but also production agency) is developing in the next years. Think of the context, competitors, new technologies (in video production - AI generated production for example). Second, think where you want your companies to be in the next 1, 2, 5 and 10 years. Be specific! Think of KPIs that are important to you - be it market share, growth rates or anything else concrete. Please don't think of number of employees or other secondary measures (obviously, you need to have enough employees to cover the business, but the actual business is important, not what you need in order to run it, this comes later). Third, think what measures you need to take in order to avoid the pitfalls from your research in the first step, and what measures you need in order to accomplish your second step. Try to bring them together and make sure they don't clash (an example would be: you know a new technology is being developed that can revolutionize the camera tech - and you want to have a decent market share for your rental business - obviously you need to plan in advance to get the new tech early, perhaps talk to the manufacturers?). In this step create actionable statements, like the example I gave you earlier. In the last step go ahead and create quotable mission goals for your employees, website, board meetings etc. - put them somewhere where you can see them. You know what stands behind them so you can easily explain them to your employees and colleagues. These together with the document you created (and the actionable statements) should be your guidance. Of course, you need to monitor, update and improve this document every so often. My recommendation is at least every 3 months. Hope this helps! If you need more details, something is unclear or just want more personalized feedback you are welcome to give me a call! Best of luck to you, Dragos-Cristian