Hi, I have 32 years of business experience in different markets and I hold a degree in Sociology because every business deals with people ;) I would suggest creating some sort of test group where you expose your ideal clients to your product or service, and have them complete a detailed survey. You can do this relatively cheaply at public markets or hosting a party-like event. You may be able to generate a small amount of sales to cover the cost of putting together the event. Tip: getting completed surveys are key. Offer a drawing or prize where the winner is chosen from completed surveys. Hope this helps! Happy to discuss further.