Question
Hi,
I have a personal twitter account that I use to build my profile as I'm a consultant in management, marketing mass communication (including journalism, social media, Public Relations)
I started this account since around three years but noticed that it's not growing at a steady pace, the growth is actually slow.
I write my personal opinion on matters related to management and mass comms and also offer advice, as well as sharing articles from here and there about the mentioned topics, I try always to make the content original.
Recently I started adding random content which sometimes work and someone doesn't
The growth in terms of followers and engagement is still slow and I can't figure out what is the issue
Any help please?
Answer
It depends on exactly what your goals are for your account... Are you looking to merely build a following? Do you want to push the followers to purchase from you down the road? Are you looking to build social proof for when clients are vetting you to see if they should work with you? Do you want to use it to drive traffic to other social media? Do you want to become a celebrity?
All of these situations merit different methods if you want to be effective. Let me know exactly what your goals are and I can help.
As you already know, Forbes listed me as one of the "Ten Consultants Who Avoid the BS" and I was named a 2013 "Marketer of the Year" by the American Business Awards. I'm a good person to guide you.
