Who sold a lot on Clickbank or JVzoo? Any advice you recommend to get started with a new course on those platforms?

There are merits to both options, but unless your economics dictate one over the other, the choice should be made by your consumers. I would suggest that you use landing pages to test both pricing models and let the relative click-through-rates tell you which is the right way to go. Validate the consumer preferred model before you commit to it. You may discover one as a clear winner overall, or that one wins out in a key market segment. You may also find that the distribution is fairly even. Keep in mind that it is possible to utilize both - think Amazon selling audio books, but also offering Audible Subscriptions. Ultimately, you'll want to make sure that the economics work for you - and focus on maximizing customer LTV (life time value - ie the total you'll earn per customer over the lifetime of that customer). I'm happy to explain the process of testing these (even before the product exists) in detail. Just shoot me a message.

It's a competitive market for online programs and takes concerted effort to make a splash and get noticed. Before providing tips since there's little context, here are some questions for you: 1. Do you have a platform/audience already developed who want the courses you've developed? 2. How did you launch the product? Putting a sales page up isn't enough. Your targeted audience needs to be primed to know that the product is coming, what it does for them, when it's being launched and then told it's available. 3. Follow up, follow up, follow up. Without out consistent reminders, your audience moves on because there's someone else promoting their online course. Building and nurturing your audience is the primary and ongoing activity that will create demand. Your calls to action, urgency and keeping your courses top of mind will help keep sales consistent. If you'd like to discuss a strategy and specific tactics for your products, feel free to schedule a call. I've been working and marketing on the web for 19 years and have seen a lot of tactics come and go, and it comes down to haveing a solid foundation, an audience for the service/content you're selling and a consistent way to connect with them. Denise Wakeman

We've used MeetingBurner with success for our webinars. The price point for a large audience is not too high. It also has recording and automated webinar capabilities.

An acquaintance of mine works full time doing 1-on-1 video instruction for a very small niche topic. If an individual can succeed with that business model, even after reinventing every wheel, and do well enough to give up an engineer's salary, then surely a broader platform could succeed. Economies of scale should save individual instructors time, energy, and money as far as marketing and infrastructure are concerned. Just depends on implementation ...

Your business model seems to be a SAAS model (software as a service). The best way to make them forget about your company size is to provide them with a working free trial offer of your software and to get them to input as much of their own data into it so they will think twice before switching to another provider. I wish you success and prosperity. François B.