Who can help with leads for a newly proposed digital outsourcing centre in Ghana?

The one word answer is: ask! Make it a process to systematically ask every client for referrals. Referrals from happy customers are indeed one of the best ways to generate new business. When and how to ask is a matter of taste and practice. Let me give you two examples which apply to B2B. 1. Ask as soon as your prospect has made his buying decision. From Steli Efti, Startup Sales Guide - www.startupsalesguide.com "When a prospect has already made a buying decision, say: Great, but I can’t let you buy just yet. Right now, we are a startup. This means we focus all our energy, time and resources on delivering as much value as we can to our customers. We don’t have a big marketing budget. If you are happy with our product, please recommend us to others who you think might benefit from our solution as well.” 2. Ask when you are about 2/3 of a project, or when you have significantly progressed in the relationship with your buyer. Here is some great material by Alan Weiss: - Asking For Referrals: https://www.youtube.com/watch?v=pXJXukZB94s - How to maximize a referral: http://www.contrarianconsulting.com/how-to-maximize-a-referral/ Hope that helps. Put it into practice this week and let us know how it goes!

A startup is in essence the "art" of juggling. Of course you need some sort of "income" to pay for rent, food while your startup or business begins to generate cash flow. Ideally you should have at least 6 months of saving, sufficient time to give you a clear outlook of what will happen with your business. But some businesses start generating cash liquidity at faster pace. What is definetely certain is that you will need "leverage" in order to get your business started: savings, past clients, loans, investor capital, or even grants. Happy to jump on call and explore more :)

There are a few ways to track things automatically, but they get complicated: - referral program software - Give your referrers special URL's with parameters that identify them as the referrer (like http://url.com/?referrer=JohnDoe), then push that value into a hidden form field - Create a separate landing page for each referrer I'd keep things much simpler to start. Just tell your social club that there's a referral program in place, then add a form field on your signup process asking who referred the new customer. If John Doe knows that there's a program in place, when he refers someone, he's likely to tell them "make sure you say I referred you". When the new customer joins, they'll likely remember to enter "John Doe" as the referrer. It's not bullet proof, but it's an easy way to start.

You ask the customers, and gauge their level of interest. Better yet, get yourself in front of some customers, and instead of telling them what you make or do, ask them what they need. When you notice that many of them need the same thing, and if it is something you can make or provide, you then have a business idea worth pursing.

Face to Face will always be better. The reason is because to get to the root of an issue or to what really drives a person, you need to ask WHY 5 times. Only then you can offer a solution that will be irresistible to your prospects. Let's try with an email survey. 1. What is your biggest struggle when you want to expand abroad? __________ 2. Why? __________ 3. Why? __________ 4. Why? __________ 5. Why? __________ You look like a freak, right? Now in a normal conversation, it would go something like: Oh, your biggest challenge is costs? Tell me more about it. Yes, i just don't have enough cash flow to open an office abroad. Where is your cash flow going instead? (that's a hidden why) It's going into our local activities. Why do you prefer spending money locally? Because we get more return on investment. etc etc.. I'm happy to jump on the phone to test this technique (it feels a bit awkward at the beginning but with some training it becomes natural). Serena