Question
Looking for suggestions on how to properly use Twitter.
There is a personal side to life which involves broader topics... family/parenting, travel, technology etc...
There is a blog where I am focusing on particular topic which should have a twitter handle.
There is a business that is building a product to help parents be more effective parents in the digital age.
I am worried about all the cross over. Any suggestions?
Answer
Personally I look at it in terms of the audience you are targeting. I first started with my personal twitter handle that covered a vast range of subjects and then found my followers and interest split between entrepreneurship, innovation and cloud computing/big data. As such, I created three twitter handles to address each and manage them in that respect to avoid crossover. For marketing purposes I would attach a different twitter handle for your blog and business to ensure followers remain loyal and interested. Keep your personal twitter handle to cross-pollinate tweets that serve many audiences.
