Question
I have started a fashion rental business where I lend designer clothes from top brands like Gucci, Prada, Dior, Calvin Klien, Armani, etc. As all these products are expensive, is there any idea to keep them safe from damage?
Answer
All the suggestions mentioned by others are valuable and should be considered. In addition, build in a cost per wear duration into each product and know when to sell it off in a second-life market or yard sale after repetitive rental or even donate them to a charity. Also consider upcycling the products to extend the shelf-life and that can lead to extensive value and a separate business. The focus should not be entirely on preventing damage, but how to fully maximise the lifecycle of each clothing item even if it gets damaged. Some things with repetitive use are inevitable and with rental or fashion/clothing really for instance, it is already a variable largely outside of your control.
Wish you all the very best with your business.
Excited for you about all the possibilities!
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