How to see the behavior of users on a website?

I have been managing multiple domains/sites for my clients since a few years now and I think the easiest and best way to do it in your case would be setting up simple WordPress sites on each one of them and managing them with something like ManageWP(https://managewp.com/) . If they're niche domains, you can monetize them through ads or use them as affiliate sites. Selling them can also be also an option. If you can get the sites to look fairly nice and if they are niche domains, you can sell them on sites like Flippa(https://flippa.com/) . Overall, you have many options. I'd be glad to help you in detail through a call if you want.

Much, if not all, of what you are looking for can be accomplished in Google Analytics using their Conversion Goals. I am not sure about *all* of it - specifically the information you want the merchants to have access to. There are tools that do analytics better and more detailed for applications like this, but GA is the best for your price point. You will want to plan for growth and moving to a more comprehensive solution, as your web app grows. Questions, comments, concerns, gripes, compliments or complaints? Book a call.

Sorry to be a bit blunt in my answer, but the client hired your "e-commerce web agency" to do e-commerce conversion optimization, yet your company doesn't know how to do e-commerce conversion optimization? Perhaps have a conversation with someone in your company or talk to your manager or the agency principal and encourage them to hire for e-commerce conversion optimization expertise. It's an entire discipline requiring years of experience and track record in driving higher conversions for e-commerce sites (in my opinion). In lieu of that, how many marketing dollars are going to be spent to drive traffic to the site and who is managing that part? Often new start-ups will spend so much of their dollars BUILDING the site, they don't leave much money to spend on AdWords or other methods to drive traffic to it. The amount of traffic will help determine how many tests to run and how often. Usually we start with two very different landing pages (do you have landing pages?), then fine-tune the split testing down to things like headlines and photos. The checkout pages, especially any pricing pages, are also critical in the testing. Is it a brand new concept or established product/service? If brand new, it will take very well-crafted pages to get visitors to pay money for something (vs. a trial). If established, why is your product best and why should I buy now? You should map out the conversion flows to the confirmation page (success page) and measure the drop-off or conversion rates at each step. Test different elements/pages at each step. Also measure things like average cart size (if more than one product), revenue per transaction and long-term customer value. Hope that helps. Best wishes to you!

Top 2 tactics: Existing Users and Industry Influencers. First, leverage the existing user base. Incent referrals with $5 for every new free user they get to sign up and start using PT Engine for a new domain. Second, reach influencers and offer them the same deal when they tweet / post to / email their audiences. Make the offer a 60 day free trial instead of the standard 30 day so that they are providing value to the people they refer as well. This is critical - don't make them feel sleazy, make them feel (and look) like heroes to the connections they share PT Engine with. That's $9k to get 1800 users, leaving you $1k for graphics, referral tracking system, administrative costs. I assume the $10k budget does not include your time - if it does you'll have to reduce the incentive, which will definitely make it less appealing. If you want to dive deep on reaching influencers, schedule a call with me at www.clarity.fm/ryandraving

I've done a lot of complex analytics installations, usually cross-domain and including AdWords and manual tagging with conversion tracking of ecommerce transactions. The gclid by default will override the manual UTM values in Analytics so that is what you are looking for. If you are just grabbing the manual tags from the URL for your own purpose, this should be OK. However, if you at some point want to import conversions (say) connected to your manual tag, then you would want to enable UTM overriding the gclid: https://support.google.com/analytics/answer/1033981?hl=en. Do you have AdWords and Analytics accounts linked? Where and how are you tracking commerce conversions, if you are? Do you feel you are getting the insights you need from your current custom reporting? Let me know if I can help with a call about those or further optimization of your analytics capture. Best - Michael