Hello, I have a fairly large web page with a lot of traffic and I want to register each of the users as well as being able to know all the behaviors they perform on my website, from their clicks to the pages they visit. Does anyone have an idea how to do it?
There are two aspects to this. First, you should have well defined user personas to reflect various use cases and their subsequent funnels. Second is the technology implementation for which there are third party tools available that can be plugged in. This would depend on what is your existing technology stack and how would you want to proceed further
You're looking to understand user behavior on your website. Combining Google Analytics 4 (GA4) and Hotjar can provide powerful insights to help you achieve this.
Here's how:
Google Analytics 4 (GA4):
Tracks actions like page views, clicks, and user flows.
Setup is straightforward with Google Tag Manager or by adding GA4 code to your site.
Hotjar:
Visualizes behavior through heatmaps and session recordings.
Offers tools for collecting direct user feedback via surveys and polls.
By using these tools together, you’ll get a complete picture of what users do on your site (via GA4) and why they behave that way (via Hotjar).
If you'd like assistance setting this up or have questions, feel free to reach out. I’d be happy to help!
